Tag: pricing

Value-Price, or Value-Anchor?

by , on April 20, 2015

Value-based pricing is all the rage. “Ditch hourly!” and “Sell on value!” are stock responses on just about any Q&A thread on freelancer pricing — and these are themes I’ve written about here for the last decade. But longtime students of mine are quick to point out that I don’t personally always value-price my consulting. In my pricing course, I encourage many…

What To Do When You Can’t Guarantee An ROI

by on October 9, 2014

As I’ve been working my way around the Internet this summer teaching the fundamentals of the DYFR framework, I almost always end up getting asked the same question from people after I describe my method of writing proposals: What if I can’t guarantee my client a specific return-on-investment (ROI)? A quick refresher if you’re new: One…