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Start A Freelancing Business

If you’re just starting freelancing or thinking about it, we’ve got you covered.

Here we’ll cover all the steps you need to start a business and get your first clients, and even if you plan on moonlighting and just freelancing on the side, the articles and in-depth guides we have to offer will help no matter what stage your business is at.

And while a lot of resources out there focus on how to incorporate a business, open a bank account, and so on, here at Double Your Freelancing we know that succeeding as a new freelancer depends on two things:

  • The right mindset. It’s critical to understand that you’re no longer an employee or work for anyone else, but that you now run your own business.
  • Clients and cash flow. Yes, it’s important to incorporate and get a bank account. But that’s all for nothing if you don’t have any clients who can pay you.

Our views on running a business:

  • You’re no longer an employee, so don’t treat getting clients like you would applying for a job.
  • It’s actually riskier to be an employee than it is to freelance. Find out why.
  • You should never work for free. Find out why.

Recent Articles


What Does It Mean To Be A Freelancer?

by Brennan Dunn — Get free updates of new posts here

I recently was asked to speak at the 99U conference in New York City.

Expectedly, I talked about freelancing. But I wanted to focus on what it meant to freelance. What does it take to be a freelancer? What are so freelancers so successful, and others aren’t?

The definition of freelancing

Legally, being a freelancer just means being a gun for hire. It’s a legal distinction that implies you’re paid as an independent contractor, have very few rights or obligations afforded by your clients, and own your own business.

This article isn’t about what it means to legally freelance, but rather what it means to succeed as a freelancer.

Is Becoming A Freelancer Right For You?

by Brennan Dunn — Get free updates of new posts here

It’s the time of the year where people start thinking about resolutions.

Eating right. Exercising more. Becoming a better partner or parent.

It’s also when entrepreneurially-minded employees start to question whether they should work for The Man for yet another year, or finally go out on their own.

In this article, I’m going to dig into what it really means to run your own business, specifically a client services business. I’m also going to look at a few hard truths that — if I do things right — might make you reconsider whether freelancing is right for you.

You might think, given the business that I run, that I want and encourage everyone to become a freelancer. And until recently, that was somewhat true. But the more I talk with freelancers and those who want to start freelancing, the more I’ve learned about the real pros and cons of being a solopreneur.

How To Start A Freelancing Business That Won’t Fail

by Brennan Dunn — Get free updates of new posts here

Over the last few years, I’ve been on a lot of podcasts (for a complete list, see here).

When I’m interviewed about freelancing and consulting, I inevitably get asked the following question:

If you could start over… with no network, no “name”, nothing. Just a laptop, and maybe $1,000 in seed money… what would you do?

Usually this question is asked within a rapid fire Q&A round, so I don’t get a lot of time to really flesh out an answer. Most of the podcasters are looking for sound bytes, and not necessarily comprehensive guides.

In this comprehensive guide I’m going to dedicate a few days of research and reflection instead of a few seconds, and attempt to give you a thorough framework for helping you build a freelancing business that won’t fail.

Who this guide is for: Full-time freelancers who want to shore up their business, those who have just begun (or are about to begin) running their freelancing business full-time, or anyone who’s thinking about it or wants to at least start doing side gigs.

Should You Ever Work For Free?

by Brennan Dunn — Get free updates of new posts here

“This will be huge for your portfolio.”

“If this works out, it’ll lead to a lot of paid work from us.”

We’ve all been approached by people who want free work. Sometimes it’s your mom (which means you should probably do some pro bono work for her — she’s done substantially more for you!), but more than often it’s a company.

What I’m going to focus on today is why some companies try to get us to do free work for them. But I also want to talk about why sometimes it makes a ton of sense to give stuff away for free — but with a twist.

How Freelancers Can Kickstart Their Audience

by Brennan Dunn — Get free updates of new posts here

Let’s get real and talk about the one prerequisite needed prior to any discussion around setting your rates, writing proposals, or up-selling retainers and productized consulting.

Finding clients.

For many new freelancers (and even seasoned freelancers) who don’t have a strong referral base or a system for acquiring leads, this is one of the most challenging — and most misunderstood — aspects of the job. Because, well, if you don’t have clients, you don’t have invoices to send and you’re out of business.

Advanced Training


Charge What You're Worth

In this free, 9-lesson email course you'll learn the foundations of why (and how) you should charge for the value you deliver to your clients.

NEW: Mastering Project Roadmaps

This is a brand new course that teaches how to get paid to estimate client projects. 5 hours of video + all the documents and templates you need to succeed.

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