Month: October 2012

The Business of Freelancing, Episode 5: Content Marketing For Freelancers

by on October 29, 2012

Show Notes 00:10 – Content Marketing Making information available for personal gain/recognition Duct Tape Marketing: John Jantsch Getting to know you 03:51 – Getting content in front of people Blogging Screencasting Publishing eBooks/PDFs Podcasting 05:24 – Promoting and building an audience Write with the intention of appealing to a specific audience Collect email addresses Infographics 07:38 – Appealing to…

The Business of Freelancing, Episode 4: Selling Through Teaching With Nathan Barry

by on October 18, 2012

Show Notes 00:19 – Nathan Barry (twitter blog) Freelance Designer OneVoice App Commit App The App Design Handbook 01:14 – Show topic goals Building a passive income stream outside a freelancing business Balancing client work while developing products How product offerings affected his freelancing business Building products while freelancing 01:53 – Nathan’s professional career background 03:35…

The Business of Freelancing, Episode 3: Understanding Pricing

by on October 10, 2012

Show Notes Fall in Virginia Writing fiction Pricing freelancing services Double Your Freelancing Rate Reverse engineering your former salary Value based pricing, value delivered to clients Origins of your price How to decide on a price Cost plus – Cost of materials, cost of equipment, labor cost, and profit. Commodity pricing Lack of major expenses…

The Business of Freelancing, Episode 2: Making An ROI On Your Marketing

by on October 3, 2012

Show Notes Ways we have marketed our consulting services in our past. Blogging, forum posting, content marketing, and social networks. Technical blogging, business blogging, random thoughts blogging. Investing into marketing activities Products can drive consulting sales Marketing sales funnel Ask “how did you hear about me?” Difficult to track every single person from marketing source…