Back to all articles on freelancing

Productising your services

What if you could sell your services the same way you'd sell a product? Learn how to level-up your freelancing with productized consulting.

What if you didn’t just have to sell your time?

Productized consulting is a way to sell your services the same way you’d sell a product. These are fixed price, fixed scope, and fixed benefit freelancing engagements that are often sold month-to-month to your clients.

This is advanced level freelancing, and most premium consultants offer productized offerings to their clients.


  • Instead of jumping head first into building more traditional digital products, productized consulting is a great stepping stone to helping you get there.
  • After strongly niching and positioning yourself, you’ll have enough experience in a particular vertical and for a particular problem to come up with a productized service.

Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.

Brennan Dunn
Laura Elizabeth
Brennan Dunn, Zach Swinehart, & Laura Elizabeth Co-Owners,

Latest Articles on This Topic:

Clientstrapping: How To Go From Freelancing To Products

Last year, I was forced to take an impromptu vacation. With Hurricane Florence barreling toward the east coast of the United States, I was persuaded to flee north by a…

Slaying Self-Doubt

Creating stuff is hard. After all, why create when consuming is so much easier? Distractions are everywhere. On a daily basis, I’m told about another 9-season series I need to…

The Mindset Shifts That Took Me From Freelancer to Productized Business Owner

(This is a guest post by Brian Casel, a speaker at the upcoming Double Your Freelancing Conference. Don’t have your ticket yet? Buy your ticket while they’re still available and…


Last weekend, I spent most of the weekend scrutizining what was shaping up to be the biggest update in two years to Planscope, my software-as-a-service (SaaS) startup. And as I…

3 Great Examples Of Productized Consulting Services

If you’ve been getting my newsletter for a while or have taken my course DYFR, you know all about my love for productized consulting. It’s a fantastic way to package…