What To Do When You Can’t Guarantee An ROI

by on October 9, 2014

As I’ve been working my way around the Internet this summer teaching the fundamentals of the DYFR framework, I almost always end up getting asked the same question from people after I describe my method of writing proposals: What if I can’t guarantee my client a specific return-on-investment (ROI)? A quick refresher if you’re new: One…