Sell Yourself Online: The Blueprint

Your lead flow is the lifeblood of your freelancing business. In this course, I teach you how to create systems that reliably generate high-quality projects leads for you – 24/7/365.

The course is in the final stages of release. It will cost $497. To get a launch discount once it’s released, enter your email in below.

Tired of crappy job board clients and waiting for referrals?

Most freelancers are reactive, meaning they wait for work to come to them.

They wait for someone to realize they need a new website, a new app, or someone to help manage their ads, and then they seek out someone like you.

The problem is that entire equation is entirely out of your control…

Will someone come knocking on your door this month? Who knows.

And when we have no idea where our next project is coming from, we end up making concessions so we can keep the lights on. Maybe we scrape the bottom of the barrel of Craigslist. Or we end up accepting a ridiculously low rate just so we have something to keep us busy.

You need a system that proactively generates work for you – without you needing to stay on top of it!

This probably sounds like a pipe dream.

Automatically find clients…?

Without needing to network or any of the usual lead generation advice…?

Yeah, right.

There are so many companies you could help, but if you’re waiting for them to:

  1. Realize that they have a problem
  2. Realize this problem can be solved
  3. Realize that someone like you can solve it
  4. Search around and find your contact form

…then you’re missing out on a lot of companies that you could really help.

But what if you had an automated system that met companies right where they are now – before they know they need someone like you – and, over time, educated them towards realizing that they need someone like you?

In this course, I apply everything I learned in growing an agency that brought in over $2 million a year and kept 11 of us fed.

We literally couldn’t afford to “hope and pray” that we’d have enough work to keep us afloat. (Our payroll was $100k+ a month!)

I’ve also fused together everything I’ve learned in building massive audiences at scale online, and apply these strategies and tactics to getting high-value consulting clients.

This course is unlike anything you’ve come across.

It’s not simply a course on building on audience.

Instead, it’s a framework for figuring out a compelling value proposition, and building out automated systems that meet people where they are right now and draw them over to applying to work with you.

The result?

A steady and consistent stream of project leads.

An audience who respects and trusts your abilities to help businesses grow, and is your secret weapon in referring you to their peers.

But most importantly, the peace of mind that comes with knowing that you have a stable business with clients lined up, ready to work with you when you have the bandwidth.

What's Inside

This course is designed to walk you through, step-by-step, creating assets that generate you leads. You won’t just learn in this course – at the end of it, you’ll have automated systems, a service offering sales page, and other tools that work on your behalf.

Your Positioning Statement

First thing’s first: what are you offering and why should people care? Rather than pigeon hole yourself into a single specialization, we’re going to position your funnel – and not your business.

In this module, I work with you to create the end goal: what are you offering, and why should a client care?

Before We Dive In...
Past-Project Reflection
Your Unfair Advantage
Finding A Market
Creating Your Statement
Writing Your Internal Manifesto

Once you’ve researched a basic statement, we’re going to turn it into a meaty Internal Manifesto that you use to pin down every aspect of the system we’ll be creating.

We’re also going to get your Manifesto in front of the right people – ideally scoring a first client or two in the process.

Turning Your Positioning Statement Into A Manifesto
Testing The Waters
Watch Me Write My Manifesto
Creating A Marketable Document

Your manifesto is great, but it’s for your eyes only.

We’re going to comb through the data you’ve been collecting when validating your Manifesto, and normalizing everything you’ve captured and turning it into something that you can actually put in front of prospective clients.

What Is A Marketable Document?
Normalizing What You've Learned
Writing Your First Draft
Finalizing & Sharing
Shipping Your Service Offering

Now that you’ve created your marketable document, it’s time to show it off to the world – or at least the people who make it through the funnel we’re about to create together!

You’ll learn how to design and write your Service Offering, along with how to craft the perfect call-to-action that leads people to take that first step of hiring you.

The Job Of Your Service Offering
Design and Structure
The Call-To-Action
The Application Process
Creating A Content Arsenal

When someone first comes across you, they’re probably not ready to commit to meeting with you, let alone hiring you. This is the big mistake a lot of freelancers make.

Here we’ll talk about the role of content: what to create, what it’s “job” is, and how to get people who consume your free content to become a lead.


The Role Of Content
Writing Great and Engaging Content
Sources of Inspiration
Shipping Your Freebie Offering

Before your leads are brought to your Service Offering, we’re first going to educate them about their problems and help them understand exactly how to solve them.

In this module, I’m going to help you write and build a start-to-finish automated system that nurtures leads and prepares them to be your next client.

Freebie Offering Models
Planning Your Freebie Offering
The Short Cut... or The Long Road?
Using Your Freebie Offering
Set Up Your Email Course
Filling Your Pipeline

If a tree falls in a forest, does anyone hear it?

And if you create some free content and put it on your website, will anyone ever see it?

This module is all about getting the right people to discover you, and to keep the traffic coming. With each channel, we’re going to get people not to find your service and hopefully hire you – but rather, to self-select to take that next step to learn from you.

After you’ve educated a lead, they’ll be automatically pitched on your Service Offering, effectively automating your project requests and consultation meetings.

Channels, Channels, Channels
Guest Posts
Podcast Tours
Speaking At Events
In-Person Networking
Newsletter Callouts
Search Traffic
Paid Ads
Nudging The 98%

The majority of leads who move through your automated funnel won’t be ready to work with you right away.

However, these leads become a part of your larger audience. In this module, you’ll learn how to keep your leads engaged over time, turning them into future clients and/or getting them to refer work to you.

Not All Leads Are Created Equal
Staying Top Of Mind
Using Your Newsletter
Creating An Experience
Your Website

At this point, you’ll have created an automated system for acquiring, nurturing, and converting leads at scale.

But what about the rest of your website? This module is all about how to create the rest of your website, and how to use this content to support and reinforce your automated sales and marketing.

Your Homepage
Your Portfolio
Your About Page
Managing Multiple Service Offerings
The View From 10,000 Feet

Now your system is complete. You have a number of channels that are consistently sending the right people to you, and your content arsenal is converting them into leads.

From there, these leads are being educated about why they need to hire a company like yours, and you’re convincing them that you’re the best for the job.

The final module is all about how to analyze, experiment with, and quantify the value of your entire system. This will give you the data you need to scale up additional funnels, and throw more fuel on the fire for the channels that are sending you the best, highest-value clients.

Creating A Fly-Wheel
Including Feedback Loops
Testing & Analysis
Quantifying Your Funnel's ROI
When (And How) To Scale
Lifetime Updates and Support

When you buy, you’ll get lifetime updates and support from the DYF.

Free Updates For Life
Whenever new content is added to the course, you're purchase will be automatically upgraded to the latest and greatest. No upgrades or recurring payments – ever.
Access To The DYF Community
You'll be invited to join the DYF Community (live chat)
1-On-1 Help
Should you want some 1-on-1 help in getting you setup and implemented, you can opt to work with a DYF Coach

As a small agency, we had never gotten a single quality lead out of our website, and so had neglected it for a long time. We were finally getting around to revamping it and decided to buy the Blueprint. It felt like it had been created specifically for us. Since then, we have gotten real leads who we have never spoken to before.

Andrew Askins,
Who's behind this course?

I'm Brennan Dunn, and for the last decade I've been working with clients. I started out as a freelancer, and after 3 years my business grew to an agency of 11 employees and a $2 million in annual revenue.

I love freelance consulting, but I'm hell-bent on helping other freelancers learn how to master the BUSINESS of freelancing. A lot of us (myself included) started freelancing because we're technically solid... but end up learning the hard way being successful is much more than just being good at what we do.

In addition to this course, I also write and podcast weekly for my audience of over 50,000+ freelancers. I also host two worldwide conferences for freelancers.

("What's with the robe, Brennan?!" We hosted our last European conference at an all-inclusive Japanese resort. It was a blast – and a bit weird! – presenting on stage in a kimono.)

The course is in the final stages of release. It will cost $497. To get a launch discount once it’s released, enter your email in below.

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