In this episode Zach breaks down a real-life pricing mistake and shows how a simple shift in positioning can lead to higher fees without changing the service offering.

If you’ve ever priced “by the hour” or “per deliverable,” this video gives you actionable pricing tips to attract higher rates in 2025.

🚀 What You’ll Learn:

• Why pricing per task keeps you stuck at low rates
• How to anchor your pricing to client outcomes
• When performance-based pricing makes sense—and what to watch out for

💡 Ideal for Freelancers Looking to:

• Escape low-paying, commodity-style work
• Close better clients with stronger offers
• Raise their rates with confidence

📋 Table of Contents:

00:00 — Intro: Task-based pricing vs. outcome-based pricing

01:30 — Calista’s pricing example (and the pricing mistake)

03:30 — The risk of being seen as a commodity

05:00 — Pricing around value instead of deliverables

07:00 — A low-risk way to shift positioning

09:30 — When to use guarantees or performance pricing

12:00 — How to describe your services to avoid commoditization

15:00 — Final takeaway: sell the outcome, not the task