OK, so let’s talk about cold contacting! So over the last two posts, we’ve established a framework for getting ideal prospects and went over exactly how you’ll break the ice with new contacts. Today, I want to focus on logistically how you’ll make the first contact. In a perfect world, you’d have referrals. Someone you trust (and who trusts you)…
Previously, we covered how you could pre-qualify 10 ideal clients that you’d like to work with (missed that post? Read this first.) Now, I’m going to introduce a strategy that will help you get in front of the people on your list, and maybe even walk away with a client or two. The biggest single…