Since 2012, I’ve been writing annual reports and making them public.
In these reports I do my best to sum up what went well over the last year, what didn’t, and what’s next for me.
I write these reports for myself—they serve as time capsules that I can look back on to see how the business has shifted and occasionally taken big leaps forward over the years.
But I make these reports public because I owe to you, customers and readers of Double Your Freelancing (DYF), to let you know what’s next for us and how that will impact you and your business.
When I first started writing these reports, I was just starting out selling my first products.
I wanted to help those who were thinking about building and launching their own products learn from my mistakes and to use me as inspiration. I owed it to that next generation of creators because I followed in the footsteps of those who were a little bit ahead of me, and I wouldn’t be here doing what I’m doing today had they not shared their experiences publicly.
Now, 4 years later, my business is doing 7-figures annually and there are a lot of people involved in the success of DYF. And while this might not be as inspiring as past reports have been in helping someone who’s just starting to build a business, hopefully seeing the big picture (from 2012 -> now) will show what’s possible in just a few short years.
But, more importantly, this year’s report is for you—the DYF customer or subscriber—because you are our shareholders.
It’s because of you that we do what we do, and we rely on your feedback to help us figure out what’s next for the company. Your success is our success.