Conferences are a hell of a lot of fun. When done right, they’re also very rewarding — both for the organizer and the attendees. I get to meet many of my customers in person, which to be honest is a bit of an ego boost. And the people who go usually get much more than they put into it… new connections, new friendships, and new ideas.
The problem is that from a business + focus perspective, DYFConf hasn’t been the best “product” for my company.
Every year we’ve either lost money or broken even.
Every year we’ve just barely had enough attendees (I was almost on the hook for paying for about a dozen empty hotel rooms last year because of how hotel group discount blocks work.)
Every year we’ve struggled to even secure 2 or 3 sponsors to help offset costs.
And every year it’s taken dozens of hours of time to promote, get speakers, deal with the venues, etc.
So from a purely business perspective — there are other things we should be doing. But until now, I’ve justified it. “It’s good for the brand. It’s good for attendees.”