Marketplaces seem like they’re giving you a great deal. They promise to take the uncertainty out of running a freelance business. Where there once was nobody to pitch to, sites like Upwork make potential clients easy to find. Better still, these clients are actively looking for freelancers like you. Their wallets are practically out!
Their websites and systems have a nice familiarity about them too. They play to the logical side of our brains that tells us, “If people are looking to hire someone, they’ll post about it here,” in the same way a company would post about a new sales assistant role on Monster.
There are no barriers to entry and you can begin pitching for new work right away. The chances of landing new work are high, and as Brennan points out here, you can quickly start to make money from them.
But do these marketplaces really live up to the hype, and are they a good foundation to build your business upon?