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Freelancing Articles and In-Depth Guides

Our focus at Double Your Freelancing is to help freelancers master the business behind their business.

We’re not biased toward any technology or industry. We know that you’re looking for actionable information that you can use and immediately apply to your business. And we know that you’re here because you love what you do and want to set yourself up for success.

To get early access to all of our content, along with exclusive information and announcements that we only share with subscribers, you’ll want to join our free newsletter.

Our Guarantee:

  • Hard hitting, "no fluff", and highly actionable articles, guides, and courses.
  • No preference given to any particular technology or industry.
  • A more profitable and sustainable freelancing business or agency.

Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.

Brennan Dunn
Founder, DoubleYourFreelancing.com

Start A Freelancing Business

Just starting out or thinking about it? Here you'll learn how to adopt the right mindset to run your business and get your first few clients.

Branding and Positioning

The way you position and present yourself to your clients can make or break your chances with a prospect. Learn how to do position yourself the right way.

Marketing Your Business

Clients are the bedrock of any freelancing business. Learn how to reliably generate high-quality project leads.

Pricing Your Services

How you price and pitch yourself affects the quality of your clients and your income. Learn how to charge more and close more projects.

Writing Proposals That Win You Projects

Writing (and winning) proposals is critical to closing deals. There's no point in having lots of project leads if you don't know how to close them.

Running Your Freelancing Business

All the advice and tools you need to run a profitable and sustainable freelancing business.

Work/Life Balance For Freelancers

You CAN freelance without sacrificing your sanity. Learn how to balance your life and your work.

Productizing Your Services

What if you could sell your services the same way you'd sell a product? Learn how to level-up your freelancing with productized consulting.

Community

Go behind-the-scenes at Double Your Freelancing and find out about upcoming conferences, meetups, and product launches.

Recent Articles


How CMO, Suzie Hays, went from course hopping to Roadmapping

by Eleanor — Get free updates of new posts here

We’re continuing to share a different story every few weeks of how a past student has been able to significantly grow their freelance business by applying the concepts they learned from Double Your Freelancing (check out the last one we did with Noel Mannion).

If you feel your story would be a good fit, email us at [email protected]

Susie Hays is an outsourced CMO and founder of Q2Mark.

 

Hi Susie! Tell us about yourself – who are you and what do you for fun?

I’m an outsourced CMO working as an integrated leadership member to help all clients, from start-ups to fortune 500 companies, accelerate growth, launch their businesses and provide solutions to the toughest business challenges.
Gosh, over the past 10 years (how time flies!!) I’ve spent most of my free time on a softball field not just at home, but all over the country, cheering on my daughter and helping her achieve her dreams of one-day playing college softball.
In 2016, all of those dreams came true, she graduated from high school in Southern California, with honors (proud mom moment!), we packed her up and drove her up to Oregon to fulfill all of her goals both on and off the field. These days, I hope and plan to be spending more time with family, friends, and on the canvas – I was a fine arts major in college and have been longing to pick up that paint brush again!

 

What got you into freelancing? Was it what you expected?

I started freelancing as a side hustle to my corporate/executive positions as a way to bring in extra money for my family but ultimately because I just LOVE to create.
In 2014, I was encouraged by one of my favorite and most respected clients to take my side hustle full-time. She believed in my work ethic, business practices and saw first hand how successfully I was at helping other businesses. And from there, it’s history.

 

Tell us about your hardest moment as an entrepreneur to date.

That would definitely have to be the day I realized one of my clients was experiencing onset dementia. Whether client, family or friend, ailing health is never easy to deal with. I believe you have to always address problems head on, you can’t ignore them, when you start to recognize signs of an issue, dig in, find the source of the challenge, and help solve it.
In this case, I saw the problems, listened to the sales team and realized my client was having memory problems. I felt responsible to address them and find solutions to work around them so we could continue to help the client grow. But to this day, having the conversation with my client and his partner was one of the hardest moments yet.

On the flip side, what’s been your biggest success so far?

I love keeping up with the industry and always learning something new, so I’ve been spending a lot of time and resources researching effective tools and training. My biggest success so far was investing and following Double Your Freelancer’s Master Project Roadmaps. My first time using Brennan Dunn and Ben Lee’s Roadmapping Session resulted in a $60,000 account. And every time I’ve followed their program, I’ve continued to increase my revenue.

What were you struggling the most with when you ran into Brennan’s course?

Education overload! I was in this cycle of serial e-course learning and not actually implementing what I was learning into my own business.

What are some specific strategies, tactics or pieces of advice that helped you grow?

A few that come to mind are:
> Learning to charge what you’re worth.
> Niche down and market accordingly.
> Build and automated sales funnel ASAP.
> Concentrate equally on ROI and providing a great experience to your clients or customers.
I’m sure I could go on but those are a few important ones floating around my brain. And, through using Brennan’s systems and products, I can honestly say I’ve changed the way I handle my business – for the better.

 

What are you most excited about for your business?

Oh gosh there are so many things but I have to say, continual growth, increasing my client base, boosting my income, working with and for great people and most importantly growing more businesses.

 

 

 

Susie Hays is an outsourced CMO with more than 25 years of executive marketing leadership in both business strategy and operations geared at helping clients identify goals and develop plans to over come obstacles to achieve measureable profitability and success. With a focus on Health & Wellness industry, she is a strong advocate of customer centricity leveraging competitive intelligence techniques to secure brand awareness through powerful marketing campaigns. You will also see her working to conceptualize and drive corporate branding through a full spectrum of integrated marketing efforts, not to mention, creating and executing innovative outreach campaigns, and stewarding B2B marketing strategies to ensure strong connections with customers, principals and industry leaders.

 

Guide to Bookkeeping for Freelancers Part 1

by Eleanor — Get free updates of new posts here

In part one of this two-article series on freelance business finances, we will focus on businesses that are just starting out.

If you’ve been in the game for a while, feel free to skip to the second post when it becomes available.  No matter what stage your business is in, improved financial record-keeping and great habits can save you time and stress while opening the door for growth.

Today, we’ll look at why records are important, how to build your war chest, and how and when to hire an accountant.  We’ll also discuss the criteria you should use when selecting software for invoicing, receipt storage, and accounts management.

Escaping Upwork: How and Why You Should Move out of Marketplaces

by Eleanor — Get free updates of new posts here

Marketplaces seem like they’re giving you a great deal.  They promise to take the uncertainty out of running a freelance business.  Where there once was nobody to pitch to, sites like Upwork make potential clients easy to find. Better still, these clients are actively looking for freelancers like you. Their wallets are practically out!

Their websites and systems have a nice familiarity about them too.  They play to the logical side of our brains that tells us, “If people are looking to hire someone, they’ll post about it here,” in the same way a company would post about a new sales assistant role on Monster.

There are no barriers to entry and you can begin pitching for new work right away. The chances of landing new work are high, and as Brennan points out here, you can quickly start to make money from them.

But do these marketplaces really live up to the hype, and are they a good foundation to build your business upon?

Advanced Training


Charge What You're Worth

In this free, 9-lesson email course you'll learn the foundations of why (and how) you should charge for the value you deliver to your clients.

NEW: Mastering Project Roadmaps

This is a brand new course that teaches how to get paid to estimate client projects. 5 hours of video + all the documents and templates you need to succeed.

All Articles & Guides