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Freelancing Articles and In-Depth Guides

Our focus at Double Your Freelancing is to help freelancers master the business behind their business.

We’re not biased toward any technology or industry. We know that you’re looking for actionable information that you can use and immediately apply to your business. And we know that you’re here because you love what you do and want to set yourself up for success.

To get early access to all of our content, along with exclusive information and announcements that we only share with subscribers, you’ll want to join our free newsletter.

Our Guarantee:

  • Hard hitting, "no fluff", and highly actionable articles, guides, and courses.
  • No preference given to any particular technology or industry.
  • A more profitable and sustainable freelancing business or agency.

Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.

Brennan Dunn
Founder, DoubleYourFreelancing.com

Start A Freelancing Business

Just starting out or thinking about it? Here you'll learn how to adopt the right mindset to run your business and get your first few clients.

Branding and Positioning

The way you position and present yourself to your clients can make or break your chances with a prospect. Learn how to do position yourself the right way.

Marketing Your Business

Clients are the bedrock of any freelancing business. Learn how to reliably generate high-quality project leads.

Pricing Your Services

How you price and pitch yourself affects the quality of your clients and your income. Learn how to charge more and close more projects.

Writing Proposals That Win You Projects

Writing (and winning) proposals is critical to closing deals. There's no point in having lots of project leads if you don't know how to close them.

Running Your Freelancing Business

All the advice and tools you need to run a profitable and sustainable freelancing business.

Work/Life Balance For Freelancers

You CAN freelance without sacrificing your sanity. Learn how to balance your life and your work.

Productizing Your Services

What if you could sell your services the same way you'd sell a product? Learn how to level-up your freelancing with productized consulting.

Community

Go behind-the-scenes at Double Your Freelancing and find out about upcoming conferences, meetups, and product launches.

Recent Articles


The Freelancer’s Guide To Niching Your Business

by Brennan Dunn — Get free updates of new posts here

“Choosing a niche,” or coming up with strong business positioning, is one of the most difficult exercises for many of the freelancers I’ve worked with over the years.

I think they point to a big disconnect between what niching actually is and what niching is thought to be.

What does it mean to niche?

Every transaction requires an application.

If I’m going to buy a new computer, justifying the purchase requires me to think about how I’ll use the laptop to better my business or my life. Why I end up buying a laptop is different than why you might buy that same laptop.

Likewise, hiring a freelancer (for the sake of argument, let’s say a freelance web designer) requires the business owner to rationalize how they’ll use the web designer to achieve the end they have in mind.

Consider for a moment the lifecycle that goes into hiring somebody like you:

  1. A business becomes aware of a problem that they have
  2. They realize that this problem can be solved
  3. They then determine someone like you can solve the problem
  4. They seek out people like you

That flow carries a lot of risk.

Companies that could benefit from working with you easily fall out of that funnel. Most businesses never realize that they even have a problem, or that it can be solved. And the ones who do realize that they have a solvable problem don’t know that finding someone like you is the best way to solve it.

For every one business that makes it to the end of that funnel, dozens or hundreds self-select out of it.

So to plant your flag and say “I’m a web designer, hire me!” you’re excluding a large part of the available market from ever finding you because they…

  • Don’t know they have a problem that you can help them solve
  • If they are aware of the problem, don’t know it can be solved
  • Don’t know that a provider like you can solve their problem

The Freelancer’s Guide To Taxes

by Brennan Dunn — Get free updates of new posts here

This article is somewhat specific to the needs of freelancers who live in the United States, but I’ve tried to make it useful no matter your country.

I remember when taxes used to be relatively easy.

I’d get my paycheck, my employer would withhold estimated tax payments, and at the end of the year I’d file a relatively simple tax return and get a refund for any withholding overpayments I made a bit later.

Easy, right?

And then I started my own business.

…And the IRS went from being a faceless organization that mailed me checks every year to an archnemesis, who I felt was always getting in the way of me, my clients, and even my ability to create jobs.

I dug myself into a hole more times than I’d care to admit, especially as I grew my agency and brought on employees and significant overhead. Early on, I thought of my taxes in a very laissez-faire way: “yeah, I’ll owe some taxes probably, but hopefully I’ll have the money to pay them. And if not, I’ll get a payment plan worked out. What’s the worst that can happen?”

To be honest, it wasn’t doom and gloom.

I did end up taking up the IRS on a payment plan, and it was easy to do. (If you owe less than $50,000, you can usually do this without even needing to talk to an agency. If you’re like me and don’t like needing to tell someone that you screwed up your taxes, that’s a very welcome featured.)

But don’t be like me and end up mucking around with IRS payment plans.

If you take one thing away from anything I do here at Double Your Freelancing, it’s this: Learn as much as you can from those who’ve already forged the trail.

So today I’d like to introduce you to Luke Frye of Timber, an accounting firm that specializes in working with freelancers. He’s helped me prepare this article (since I’m woefully ill-equipped to talk authoritatively about taxes or legal things), and his firm has also produced a really good email course that goes deeper than what we’re able to cover in this article—I’ll link you to that at the end of this article.

Bringing Back The “Be Your Own Consultant Challenge”

by Brennan Dunn — Get free updates of new posts here

Have you ever hated yourself for never having any time to work on your business?

I have.

More often than not, I get to the end of the work week and think, “Wow. I got nothing done this week.”

(Which is always a lie. I get plenty done. I work with clients. Support customers. Manage the team. Busy work.)

But I don’t always have much to look back on.

In a way, I envy construction workers. When they’re done with something, they’re able to step back and look at what they created. And it’s there long after they’ve left the construction site.

I often feel like I don’t get as much done for my business as I should.

constantly feel behind, even though I get a lot of comments from people who say that they don’t know how I’m able to do so much.

But it seems like, even though I’m busy, I don’t have much to show.

I fixed this once for a previous business of mine.

And I’m going to fix it again.

And you’re invited to follow along—especially if you plan on doing the same for your business.

Advanced Training


Charge What You're Worth

In this free, 9-lesson email course you'll learn the foundations of why (and how) you should charge for the value you deliver to your clients.

NEW: Mastering Project Roadmaps

This is a brand new course that teaches how to get paid to estimate client projects. 5 hours of video + all the documents and templates you need to succeed.

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