When you see someone with thousands of newsletter subscribers, Twitter followers, or whatever other statistic often equates with success, it’s easy to get discouraged and give up on starting or launching a new product to help augment (or even replace) your freelancing income.
Why would anyone buy that book you’ve been writing if no one knows you?
How will you get any customers when you have no traffic?
You’re no expert or authority, why would anyone take your advice?
Today I want to talk about how just the other week I took a raw idea, built a product, and sold it to a handful of customers in less than 3 days.
I applied everything I’ve learned in selling hundreds of thousands of dollars in products over the last few years to build and market my new product — but in a way I was starting from scratch. I had to sell this product to a brand new audience that I had zero relationship with.