I get an email or two a week from someone who just sold their first Roadmapping session.
Usually, the email includes something like…
“HOLY CRAP THIS WORKS. They loved it! Not only do they want to move forward with the project, but they let me know a few days later how appreciative they were. And I got paid!!!”
Roadmapping is paid discovery (which is a fancy way of saying it’s a way to get you and your soon-to-be client on the same wavelength about their project, goals, risks, and so on.)
At first blush, it might seem like it’s a way of getting paid to produce an estimate. But it’s much more than that. Roadmapping allows your client to gauge the viability of their project and make an accurate decision about whether it’s worthwhile to pursue the path they thought they should go do… or to find another path to the goal.
Why does this matter?
Because you want successful clients.