1. Not all traffic is equal I think most of us know this, or at least think we know this. An organic visitor who Googles you is not the same as someone who types in your URL directly from your business card. So why are we showing them the same thing? Why do so many…
Show Notes 00:23 – Obie Fernandez Introduction Author of The Rails Way and The Rails 3 Way Hashrocket Prominent figure in the Ruby/Agile communities Professional software developer since 1995 Started a user group in Atlanta for Extreme Programming ThoughtWorks 04:11 – Importance of building a reputation and personal brand Controversial blogging Resistance against Java and then Rails 07:03 – Building a…
Show Notes 00:50 – Sales Pipeline Moving people through a series of steps to get them to be a paying customer Acquisition to qualification to scoping to clients 04:11 – Content marketing to project delivery 08:02 – Tracking leads Highrise Fat Free CRM PipelineDeals Pipedrive Whiteboard Spreadsheet 12:29 – Networking Referrals Are they a good fit? Do timelines overlap?…