If I were to distill down every article, podcast episode, course, or what-have-you that I’ve ever created into a mission statement of sorts, I think it would be this: To turn talented freelancers into savvy business owners.
Sometimes, readers of mine look a bit too far into this statement…
Am I advocating that people stop getting better at their crafts?
That everyone should turn into charlatans, and “sell the sizzle” by becoming world-class schmoozers?
I get why people sometimes think this. In our vernacular, “change” is often associated with “replacing something faulty with something good”. When Obama ran under the banner of Change We Can Believe In, he was making a judgement about the system he was inheriting.
But change can happen without demoting or discarding the thing being changed.
You can become good at business without sacrificing your principles.
You can be both a businessman and a master craftsman.