Tag: sales and marketing

The Ultimate System For Automatically Qualifying, Scheduling, and Preparing New Project Leads

by on February 3, 2016

Long before I got into consulting I used to sell leads to mortgage brokers. (If you want to talk about shady, look into generating and selling leads for mortgage brokers. Sheeesh.) We sold leads for about $100 a pop, which was about 20x more than most other lead providers were charging. Companies like LendingTree would generate…

Two Big Mistakes I Made When I Launched My Last Course

by on October 14, 2015

I want to share something with you that I haven’t made public until now. As you know, in about 2 weeks I’m opening up the 2016 enrollment window for Double Your Freelancing Clients, a course I offer only once a year that teaches you how to build a system that will reliably bring your business in high-quality and…

How To Get New Clients With Facebook Ads

by on June 26, 2015

One of my first marketing experiments after opening up my agency’s office in downtown Norfolk, Virginia was to setup a Facebook ad campaign advertising our web design and development services. Fast forward a few hundred dollars in budget… and you can probably guess what happened next. I shut down the campaigns. The clicks we did get (which weren’t many)…

The Ultimate Guide To Starting A Freelancing Business (2020 Edition)

by on June 3, 2015

Over the last few years, I’ve been on a lot of podcasts (for a complete list, see here). When I’m interviewed about freelancing and consulting, I inevitably get asked the following question: If you could start over… with no network, no “name”, nothing. Just a laptop, and maybe $1,000 in seed money… what would you do? Usually this…

New Industry You’ve Never Worked In Before? No Problem!

by on May 8, 2015

Cole tweeted a great followup question to Episode 23 of the podcast: https://twitter.com/colehooey/status/590999273048670208 Whenever any discussion around niching or breaking free of general purpose commodity work comes up around here, I almost inevitably get questions like Cole’s. So rather than trying to answer the question in bursts of 140 characters, I told Cole I’d think through my…