Tag: sales and marketing

4 Mistakes Freelancers Make When Selling Themselves

by on January 9, 2015

You’ve probably heard that you should always be selling. It doesn’t matter if you’re sporting a suit and tie at a conference pre-party or chatting business with a fellow parent at a kid’s birthday party: if the person you’re talking with could end up either hiring you or referring you to others, you better sell…

The 3 Times Your Clients Are Most Excited About You And Their Project

by on September 19, 2014

The iPhone 6 came out, and today millions of Apple aficionados will be swapping out the last best-phone-ever with the newest best-phone-ever. For many, this is the most exciting day they’ll ever have with the iPhone 6, shadowed only by “Keynote day”, when Tim Cook announced the phone and it’s features. Likewise, your clients have…

The Business of Freelancing, Episode 19: Kurt Elster On The RIGHT Way To Followup With Prospects, Leads, and Clients

by on September 8, 2014

We all know how important communication is during the sales process, but for a lot of freelancers knowing how and when to followup is often a mystery. After you first meet someone, when should you first contact them? How long should you wait before you followup with someone you’ve sent an invoice to? When and how should you pester…

How Freelancers Can Kickstart Their Audience

by on September 4, 2014

Let’s get real and talk about the one prerequisite needed prior to any discussion around setting your rates, writing proposals, or up-selling retainers and productized consulting. Finding clients. For many new freelancers (and even seasoned freelancers) who don’t have a strong referral base or a system for acquiring leads, this is one of the most…

The Business of Freelancing, Episode 17: Steli Efti On Getting Referrals

by on August 21, 2014

I recently sat down (literally!) with my friend Steli Efti, the founder of Close.io. For about an hour we talked about how freelancers and consultants can create more referrals for their business. Steli is a master of sales — you won’t want to miss this episode! Mentioned this episode: Steli on Twitter Close.io The B2B Referral…

How Do You Get High-Value Clients?

by on July 30, 2014

In this article, I will attempt to answer the #1 question I get: where do I find high-value clients? By “high-value client”, I mean somebody who hires you as a consultant in the best sense of the word. These are clients that value your input and expertise, and regard you as much more than just…