I was browsing through Hacker News and saw that Patrick McKenzie had mentioned me in a thread where “adyus” asked: “However, one thing that I still haven’t figured out is this: how would I find say, that small insurance company in Kansas who has $100k to spend on a solution I could offer to their…
This is a guest post by Josiah Choy from KickoffLabs. KickoffLabs provides landing page and email marketing solutions. The hardest part for many freelancers and consultants is generating new business. Most freelancers would rather focus on perfecting their craft than go out and get new leads. Unfortunately, how good you are doesn’t matter if no…
OK, so let’s talk about cold contacting! So over the last two posts, we’ve established a framework for getting ideal prospects and went over exactly how you’ll break the ice with new contacts. Today, I want to focus on logistically how you’ll make the first contact. In a perfect world, you’d have referrals. Someone you trust (and who trusts you)…
Previously, we covered how you could pre-qualify 10 ideal clients that you’d like to work with (missed that post? Read this first.) Now, I’m going to introduce a strategy that will help you get in front of the people on your list, and maybe even walk away with a client or two. The biggest single…
We all have ideal clients. They might be companies we admire, companies that have projects that are completely different than anything we’ve ever done before, companies that can be stepping stones to getting bigger fish, and so on. Back when I ran my consulting company, I took on a job (that even then, and especially…
So if you’ve been reading my work for a while, you know I’m pretty gung-ho about what I like to call the “financial upside” you deliver to your clients. The ROI. The real reason they hire you in the first place. etc. But over the months, I’ve got a lot of really good feedback and…
In this episode, I talked with Marcus Blankenship of CREO Agency. If you don’t live in a tech hotbed like SF or NYC and you worry that your location will hinder your ability to recruit clients, you won’t want to miss this episode.
Many freelancers have a big opportunity for increasing the clients they sign on by optimizing their deal closing process. Today we’ll share a few tips to help you with that. Closing More Deals Often times, you’ll encounter two types of potential clients. There’s one who knows exactly what they need, and you’ll be able to…
Deciding to become a freelancer is one of the best career decisions you can make. Where else are you able to potentially or triple your income virtually overnight, or work when and where you want — without worrying about an overbearing boss? But with great opportunity comes great responsibility, and sooner or later we all…
Let’s move on to part 3 of my series on building up relationships automatically with your future clients. In part 1, we talked about how to get people you meet at networking events onto a mailing list. In part 2, we set up an editorial calendar for this list and went to work building our autoresponders….