Author: Zach Swinehart

Value-Price, or Value-Anchor?

by , on April 20, 2015

Value-based pricing is all the rage. “Ditch hourly!” and “Sell on value!” are stock responses on just about any Q&A thread on freelancer pricing — and these are themes I’ve written about here for the last decade. But longtime students of mine are quick to point out that I don’t personally always value-price my consulting. In my pricing course, I encourage many…