Zach talks to one of his students, Virginie, who went from relying on word of mouth referrals → to signing 10 new clients in the past few months. You’ll get a behind-the-scenes look at how Virginie diversified her client revenue and is well on her way to her goal of 100 active clients. 🚀 What…
In this episode, Zach breaks down how to escape the “panic hire” cycle by building a simple hiring funnel you can use before you hit capacity. This includes evaluating candidates in a standardized way, using structured rubrics to protect your client work, and using your project manager (not you) as the filter in the process….
In this post, I’m going to talk about “lead magnets” for freelancers. (And the “for freelancers” part is especially important because a good lead magnet for you as a freelancer looks very different than generic “good lead magnet” advice doled out for product-based businesses like DYF.) What is a lead magnet? A “lead magnet” is…
A couple years back, I discovered a client generation process that I like to call “value-forward cold outreach at scale.” I resisted cold outreach for years because I had thought all cold outreach was inherently spammy. (And I don’t want to be spamming people!) BUT then I learned of this “value-forward” approach to it —…
In this episode Zach breaks down a real-life pricing mistake and shows how a simple shift in positioning can lead to higher fees without changing the service offering. If you’ve ever priced “by the hour” or “per deliverable,” this video gives you actionable pricing tips to attract higher rates in 2025. 🚀 What You’ll Learn:…
In this episode, Zach talks to Calista from nimblecrafted.com about how she went from relying on low-paying referrals to building a confident, repeatable system for landing freelance clients. Over the past five months, Calista has transformed from a burned-out developer stuck in commoditized pricing to someone with real control over her business—without sacrificing her desire…
In this episode, Zach dives into how developers can escape commoditized pricing by aligning their skills with high-value business problems. Learn how positioning your expertise around solving specific problems can help you stand out, charge higher rates, and attract better clients. You’ll discover how to shift from being a “keyboard for hire” to a problem-solving…
This is a blog post about AI. I wrote it on March 21, 2025, so hopefully it’s still relevant by the time you read it and there’s not like GPT 7o out ruling the world yet. 😬 Jokes aside, AI is anxiety-inducing for most knowledge workers. Certainly it is for me. When I was looking…
In this episode, Zach talks to Laura Elizabeth, co-owner of Double Your Freelancing and creator of Project Pack. Laura is talking about how she does “paid roadmapping” for her clients, often charging upwards of $6,000 for ONE roadmap. In this episode, we’ll discuss what paid roadmapping is, why freelancers should consider doing it, and common mistakes…
In this episode, Zach talks with copywriter Delia Monk about some of the “bottlenecks” she’s been running into as she tries to scale from a low-six-figure soloist to a small agency. Delia has great stats about the efficacy of her skills, including… ☑️ Getting a client’s sales page from 3% → 12% application rate (a.k.a. 4x’ing…