Author: Zach Swinehart

Episode 148: How To Get Paid For Project Discovery, with Laura Elizabeth

Episode 148: How To Get Paid For Project Discovery, with Laura Elizabeth

by on November 15, 2024

In this episode, Zach talks to Laura Elizabeth, co-owner of Double Your Freelancing and creator of Project Pack. Laura is talking about how she does “paid roadmapping” for her clients, often charging upwards of $6,000 for ONE roadmap. In this episode, we’ll discuss what paid roadmapping is, why freelancers should consider doing it, and common mistakes…

Episode 147: “I can’t get past €10k/month Freelancing…” — Solving $100k→$200k/yr Bottlenecks, With Delia Monk

Episode 147: “I can’t get past €10k/month Freelancing…” — Solving $100k→$200k/yr Bottlenecks, With Delia Monk

by on October 1, 2024

In this episode, Zach talks with copywriter Delia Monk about some of the “bottlenecks” she’s been running into as she tries to scale from a low-six-figure soloist to a small agency. Delia has great stats about the efficacy of her skills, including… ☑️ Getting a client’s sales page from 3% → 12% application rate (a.k.a. 4x’ing…

Episode 146: How To Use “Runway Reduction Anchoring” To Charge More

Episode 146: How To Use “Runway Reduction Anchoring” To Charge More

by on September 23, 2024

In this episode, Zach talks about a sneaky positioning technique freelancers can use to instantly charge more. 👉 Learn how to raise your rates and work with better clients in our free “Charge What You’re Worth” course Links from the episode: $200k Freelancer Build a machine that generates clients – predictably and controllably – and grow your…

Episode 145: Mastering Your Freelance Offers: A Guide to Creating High-Impact Freelance Services

Episode 145: Mastering Your Freelance Offers: A Guide to Creating High-Impact Freelance Services

by on September 9, 2024

In this episode, Zach dives into the key elements of crafting irresistible freelance service offerings that drive high-value outcomes. Discover how to structure your service offerings to emphasize measurable ROI, making your work more appealing to potential clients and helping you command higher prices. You’ll learn how to differentiate between demonstrable, subjective, and commoditized service…

Episode 143: SEO & AI Content Creation for Freelancers, with Tim Davidson

Episode 143: SEO & AI Content Creation for Freelancers, with Tim Davidson

by on July 1, 2024

In this episode, Zach talks to Tim Davidson from https://cleancommit.io about effective AI content creation for freelancers. Tim shares his innovative approach to using AI for content that stands out, avoiding the common pitfalls of generic AI-generated text. They discuss the importance of fine-tuning AI models to produce high-quality content, the challenges of using ChatGPT,…

Episode 142: Transforming Client Selection and Crafting an Effective Offer Ladder

Episode 142: Transforming Client Selection and Crafting an Effective Offer Ladder

by on June 24, 2024

In this episode, I explore a critical mistake many freelancers make — targeting newbie business owners, and how to build a profitable freelance offer ladder. You’ll learn why focusing on clients with established, profitable businesses can drastically increase your earnings and how to structure your services to cater to both high-end clients and newcomers without…

Episode 141: 2 Big Marketing Mistakes Freelancers Make – Expecting Free Clients & Not Knowing Your Numbers

Episode 141: 2 Big Marketing Mistakes Freelancers Make – Expecting Free Clients & Not Knowing Your Numbers

by on June 19, 2024

In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers. You’ll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them. This episode will help if you’re struggling to get consistent clients or…