The #1 thing that made the difference in building enough lead flow to support my 11-person agency was becoming an educator. (Have you seen Zach’s “Practice Being An Educator” idea?) Most freelancers don’t bother with blogging, podcasting, or writing a newsletter because they “don’t have the time.” It’s also – maybe mostly – because it…
Does this sound familiar? You get a new client. They’re excited. You’re excited. You send over a list of the stuff you need from them. This ranges from the simple (website logins and such), to the complex – like “About Page” copy or general stuff that only they can give you. You want to get to work……
Let me open this article by making a few things clear: I’m not an economist. Nor am I a virologist. And I don’t have a crystal ball. However, given what I’m hearing from people much smarter than me, along with the recent losses in the stock market and the impending job losses, we’re headed toward…
If you use ConvertKit and want to deliver personalized messages to your subscribers, then you’re going to want to learn Liquid. Liquid is the templating language that ConvertKit uses behind the scenes to allow for dynamic content to be added to your emails, and if you’re not a programmer it can be… well, intimidating. In…
This year I probably bit off more than I could chew. I’ve been sharing a lot of it over Twitter, but to sum things up: Bought a new house, closed on January 2 Because this was an upgrade in square footage, we did the (stupid) thing and rushed to fill in the blanks with new…
So… I switched to ConvertKit. When I tweeted about it, the response was insane. After all, I’d created the leading course on Drip and those who know me know that for years I’d touted Drip as the most sophisticated, extensible, and most reliable email marketing product on the market. 1) Drip really, really screwed up with this…
What if everything you’ve been told about positioning (or niching your business) was wrong? Or maybe not 100% wrong… but at least super risky and prone to failure, especially if you’re thinking that specializing is going to lead to fixing your lead generation problems? When The Blueprint was new, I had a group of early access…
It’s really easy to get frustrated with finding quality client projects. Either you’re dealing with haphazard referrals from past clients… Or you’re waiting for that actually legitimate lead to fill out your site’s project request form… Or you’re frustrated with competing with the world on platforms like Upwork or haggling with penny-pinchers on Craigslist… I made a…
“Traditionally, consulting businesses have little of either [reach & scalability]. Consultants don’t need wide brand awareness or a large audience. They only require a small group of highly targeted individuals and organizations to be aware of their existence and services. Word of mouth is often enough to fill the pipeline for consulting businesses.”– Rand Fishkin…
Last year, I was forced to take an impromptu vacation. With Hurricane Florence barreling toward the east coast of the United States, I was persuaded to flee north by a combination of The Weather Channel, scaremongering Facebook posts, and calls from my parents. The result? A few days in Gettysburg, Pennsylvania and zero work accomplished,…