Articles And Guides On Freelancing

Our focus at Double Your Freelancing is to help freelancers master the business behind their business.

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Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.

Brennan Dunn
Founder, DoubleYourFreelancing.com

Start A Freelancing Business

Just starting out or thinking about it? Here you'll learn how to adopt the right mindset to run your business and get your first few clients.

Branding and Positioning

The way you position and present yourself to your clients can make or break your chances with a prospect. Learn how to do position yourself the right way.

Marketing Your Business

Clients are the bedrock of any freelancing business. Learn how to reliably generate high-quality project leads.

Pricing Your Services

How you price and pitch yourself affects the quality of your clients and your income. Learn how to charge more and close more projects.

Writing Proposals That Win You Projects

Writing (and winning) proposals is critical to closing deals. There's no point in having lots of project leads if you don't know how to close them.

Project Management For Freelancers

Once you've sold a client on working with you, learn how to ensure that you consistently deliver great results.

Running Your Freelancing Business

All the advice and tools you need to run a profitable and sustainable freelancing business.

Work/Life Balance For Freelancers

You CAN freelance without sacrificing your sanity. Learn how to balance your life and your work.

Productizing Your Services

What if you could sell your services the same way you'd sell a product? Learn how to level-up your freelancing with productized consulting.

Community

Go behind-the-scenes at Double Your Freelancing and find out about upcoming conferences, meetups, and product launches.

Top Recently Published Articles & Guides

What Productivity for Independent Consultants looks like in the real world.

This guest post is brought to you by Francesca Geens, a UK based technology and productivity strategist, who loves nothing more than simplifying and untangling the way people do their work.

The problem with most articles on productivity is that they do one of two very annoying things.

They either list ten million ‘essential’ apps, or they prescribe the author’s own ‘system’.

Unfortunately, neither of these approaches results in the reader becoming more productive.

Why?

Because reading about and playing with a ton of new apps is one of the greatest productivity sucks around! You probably already have the right tools but you are not using them well.

The prescribed methodologies only work for a lucky few. Everyone else ends up more stressed because their new ‘system’ is not working for them.  That’s because everyone is different.

Isn’t there another way?

How about we look at what successful independent consultants do to be their most productive and effective selves?

No list of essential tools coming up folks. And plenty of different approaches.

Read on to build your own productivity toolbox.

The Future of DYFConf

Conferences are a hell of a lot of fun. When done right, they’re also very rewarding — both for the organizer and the attendees. I get to meet many of my customers in person, which to be honest is a bit of an ego boost. And the people who go usually get much more than they put into it… new connections, new friendships, and new ideas.

The problem is that from a business + focus perspective, DYFConf hasn’t been the best “product” for my company.

Every year we’ve either lost money or broken even.

Every year we’ve just barely had enough attendees (I was almost on the hook for paying for about a dozen empty hotel rooms last year because of how hotel group discount blocks work.)

Every year we’ve struggled to even secure 2 or 3 sponsors to help offset costs.

And every year it’s taken dozens of hours of time to promote, get speakers, deal with the venues, etc.

So from a purely business perspective — there are other things we should be doing. But until now, I’ve justified it. “It’s good for the brand. It’s good for attendees.”

The Freelancer’s Guide To Niching Your Business

“Choosing a niche,” or coming up with strong business positioning, is one of the most difficult exercises for many of the freelancers I’ve worked with over the years.

I think they point to a big disconnect between what niching actually is and what niching is thought to be.

What does it mean to niche?

Every transaction requires an application.

If I’m going to buy a new computer, justifying the purchase requires me to think about how I’ll use the laptop to better my business or my life. Why I end up buying a laptop is different than why you might buy that same laptop.

Likewise, hiring a freelancer (for the sake of argument, let’s say a freelance web designer) requires the business owner to rationalize how they’ll use the web designer to achieve the end they have in mind.

Consider for a moment the lifecycle that goes into hiring somebody like you:

  1. A business becomes aware of a problem that they have
  2. They realize that this problem can be solved
  3. They then determine someone like you can solve the problem
  4. They seek out people like you

That flow carries a lot of risk.

Companies that could benefit from working with you easily fall out of that funnel. Most businesses never realize that they even have a problem, or that it can be solved. And the ones who do realize that they have a solvable problem don’t know that finding someone like you is the best way to solve it.

For every one business that makes it to the end of that funnel, dozens or hundreds self-select out of it.

So to plant your flag and say “I’m a web designer, hire me!” you’re excluding a large part of the available market from ever finding you because they…

  • Don’t know they have a problem that you can help them solve
  • If they are aware of the problem, don’t know it can be solved
  • Don’t know that a provider like you can solve their problem

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