Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?
Follow their journey through the ups and downs and watch them grow!
Milestones from today’s episode:
- Instagram marketing strategy for generating leads and closing deals
- Hiring a social media manager to help streamline and scale social media efforts
- Risks and rewards of starting a new social media channel from scratch
Coaching highlights from today’s episode:
- Calculating cost per lead is crucial for understanding the effectiveness of marketing strategies
- Leverage existing audiences through partnerships and collaborations can be a powerful marketing tactic
- Document the planning and execution of content creation to provide valuable insights and showcase thought leadership
Original coaching call recording date: 09/08/2023
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AI-Generated Summary:
- 0:00 – 2:00 — Zach introduces the podcast series with a focus on Maia’s recent success in Instagram marketing.
- 2:00 – 4:00 — Maia reevaluates her priorities, deciding to focus on what’s currently working for her business instead of expanding into new areas.
- 4:00 – 6:00 — Maia shares her success with Instagram marketing, highlighting the engagement and leads it generated.
- 6:00 – 8:00 — Maia introduces her new marketing hire, detailing her strategy and expectations for expanding her social media presence.
- 8:00 – 10:00 — Zach and Maia discuss the potential impact of the new hire on Maia’s marketing strategy, including the cost and expected outcomes of this expansion.
- 10:00 – 12:00 — Maia discusses her new approach to social media management, emphasizing her desire for her hire to take initiative in content and project management.
- 12:00 – 14:00 — Zach suggests leveraging existing audiences for marketing and discusses offering a managed social media service as a high ROI strategy.
- 14:00 – 16:00 — Maia expresses her reluctance to offer social media services directly due to the potential for client drama.
- 16:00 – 18:00 — Discussion on the risks and potential of starting a new social media channel from scratch, with an emphasis on strategic planning and investment.
- 18:00 – 20:00 — They consider setting a budget for the social media experiment and recording their strategic sessions for future content, with a focus on creating resources in Spanish.
- 20:00 – 22:00 — Discussion on targeting Spanish-speaking audiences, with Maia considering the extra work involved. Zach suggests innovative content creation strategies, emphasizing Luisa’s significant role.
- 22:00 – 24:00 — They explore incentivizing Luisa with commissions and setting clear goals for social media marketing success. Maia plans to map out a comprehensive social media and newsletter strategy.
- 24:00 – 25:47 — The conversation concludes with plans for Maia to conduct an align strategy session for herself, potentially alongside Luisa, to lay the groundwork for their new project.