[Coaching: Maia #15] Hiring a Social Media Manager and Instagram Success + Documenting the Journey

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Instagram marketing strategy for generating leads and closing deals
  • Hiring a social media manager to help streamline and scale social media efforts
  • Risks and rewards of starting a new social media channel from scratch

Coaching highlights from today’s episode:

  • Calculating cost per lead is crucial for understanding the effectiveness of marketing strategies
  • Leverage existing audiences through partnerships and collaborations can be a powerful marketing tactic
  • Document the planning and execution of content creation to provide valuable insights and showcase thought leadership

Original coaching call recording date: 09/08/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the podcast series with a focus on Maia’s recent success in Instagram marketing.
  • 2:00 – 4:00 — Maia reevaluates her priorities, deciding to focus on what’s currently working for her business instead of expanding into new areas.
  • 4:00 – 6:00 — Maia shares her success with Instagram marketing, highlighting the engagement and leads it generated.
  • 6:00 – 8:00 — Maia introduces her new marketing hire, detailing her strategy and expectations for expanding her social media presence.
  • 8:00 – 10:00 — Zach and Maia discuss the potential impact of the new hire on Maia’s marketing strategy, including the cost and expected outcomes of this expansion.
  • 10:00 – 12:00 — Maia discusses her new approach to social media management, emphasizing her desire for her hire to take initiative in content and project management.
  • 12:00 – 14:00 — Zach suggests leveraging existing audiences for marketing and discusses offering a managed social media service as a high ROI strategy.
  • 14:00 – 16:00 — Maia expresses her reluctance to offer social media services directly due to the potential for client drama.
  • 16:00 – 18:00 — Discussion on the risks and potential of starting a new social media channel from scratch, with an emphasis on strategic planning and investment.
  • 18:00 – 20:00 — They consider setting a budget for the social media experiment and recording their strategic sessions for future content, with a focus on creating resources in Spanish.
  • 20:00 – 22:00 — Discussion on targeting Spanish-speaking audiences, with Maia considering the extra work involved. Zach suggests innovative content creation strategies, emphasizing Luisa’s significant role.
  • 22:00 – 24:00 — They explore incentivizing Luisa with commissions and setting clear goals for social media marketing success. Maia plans to map out a comprehensive social media and newsletter strategy.
  • 24:00 – 25:47 — The conversation concludes with plans for Maia to conduct an align strategy session for herself, potentially alongside Luisa, to lay the groundwork for their new project.