Branding and positioning

[Video] Be a Person, Not a Faceless Organization

By Zach Swinehart

🎥 In This Video : Zach discusses the importance of personal branding and building authentic connections with clients. He shares his experiences running both a solo freelancing business and an agency, highlighting the benefits of being a personal point of contact. Zach provides valuable tips on transitioning work to others while maintaining client satisfaction and work quality. If you’re a freelancer or agency owner looking to establish a strong personal connection with clients, this video is a must-watch. Tune in for expert advice and practical strategies to grow your business effectively.

🔗 Things mentioned in this video

📋 Table of Contents:

  • 0:00 – What we’ll cover in this video
  • 01:22 – Personal Branding vs. Agency: Positioning as an individual for client connection.
  • 03:51 – Question: How can you shift from doing the work yourself to assigning it to someone else?
  • 06:27 – Question: Did you successfully transition existing clients or primarily acquire new ones?
  • 07:23 – Ensuring Quality: Managing expectations during staff transitions.