[Coaching: Maia #19] $11,000 Month! Success With Referrals + Refining Service Offering

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Maia’s achieved an income of $11,000 per month in less than 6 months
  • Receiving business through referrals, indicating growing trust and recognition in her network
  • Refining and differentiating her service packages to better cater to the specific needs of her clients

Coaching highlights from today’s episode:

  • Clearly outline the specific services provided for each client in a pitch deck
  • Explore Facebook ads for retargeting highly qualified leads who have engaged with content
  • The importance of explicitly stating who each service package is designed for to aid client decision-making

Original coaching call recording date: 11/03/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the podcast and explains its focus on coaching Maia towards a six-figure take-home income.
  • 2:00 – 4:00 — Maia announces reaching an $11,000 monthly income, attributing success to consistent goal-setting and coaching.
  • 4:00 – 6:00 — The conversation shifts to discussing Maia’s pitch deck and its effectiveness in securing client engagements.
  • 6:00 – 8:00 — Zach suggests refining Maia’s marketing strategy, considering an email newsletter for client acquisition and nurturing.
  • 8:00 – 10:00 — They explore the pitch deck’s role in Maia’s sales funnel and discuss the importance of not chasing clients aggressively.
  • 10:00 – 12:00 — Zach discusses the importance of newsletter marketing and hints at exploring Facebook ads for retargeting engaged leads.
  • 12:00 – 14:00 — Feedback on Maia’s pitch deck begins, focusing on branding and initial presentation adjustments.
  • 14:00 – 16:00 — Zach suggests refining the pitch deck’s manifesto and vision sections for clarity and impact.
  • 16:00 – 18:00 — Recommendations continue for showcasing client work within the pitch deck more effectively.
  • 18:00 – 20:00 — Zach proposes adding cover pages for each client in the pitch deck to provide context and highlight achievements.
  • 20:00 – 22:00 — Zach suggests explicitly stating the specific design work Maia did for each client to clarify her range of services.
  • 22:00 – 24:00 — Discussion on adding a second page to case studies for background context to show relatability to potential clients.
  • 24:00 – 26:00 — Suggestions for rewording the service offerings section of the pitch deck to avoid confusion with terms like “containers.”
  • 26:00 – 28:00 — Debate over terminology for Maia’s service packages, with a focus on clarity and resonance with the target audience.
  • 28:00 – 30:00 — Advice on visually representing service packages and ensuring the pitch deck clearly conveys the value and specifics of each offering.
  • 30:00 – 32:00 — Zach emphasizes the importance of clarity in Maia’s service offerings to help clients choose the right package for their needs.
  • 32:00 – 34:00 — Maia explains the differentiation between her service packages, focusing on target clients and the type of guidance provided.
  • 34:00 – 36:03 — The conversation concludes with practical advice on presenting call-to-action links and plans for future discussions on refining Maia’s pitch deck and services.