[Coaching: Maia #20] Funnel for a High-Ticket Offer, Nurturing Community Members + the Balance Between Free vs Paid Content

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • A minimalist approach to offerings, focusing on providing valuable resources and services while keeping things simple
  • Maia discusses her long-term plans of nurturing community members toward high-ticket offers
  • The balance between offering valuable content for free and creating paid offerings

Coaching highlights from today’s episode:

  • The value of paid offerings and charging for services can lead to a greater commitment from clients
  • Offering lifetime access to workshop recordings and additional resources as a valuable upsell
  • Promoting high-ticket coaching offers while maintaining transparency about limited availability

Original coaching call recording date: 11/10/2023

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AI-Generated Summary:

  • 00:00 – 02:00 — Zach introduces the “Six Months to Six Figures” series featuring Maia’s journey from early freelancing to earning six figures annually, with a focus on her recent $11,000 month.
  • 02:00 – 04:00 — Zach and Maia discuss adjusting the goal from gross to take-home income for the six-month timeline, reflecting on their progress since launching the community in May.
  • 04:00 – 06:00 — Maia shares plans for a free workshop tied to her Instagram community, targeting different segments of her audience for potential coaching and high-ticket offers.
  • 06:00 – 08:00 — Zach outlines the importance of funneling leads effectively, suggesting low-ticket offers as a way to scale Maia’s coaching beyond one-on-one sessions.
  • 08:00 – 10:00 — Zach draws parallels between freelancing and product businesses, emphasizing the potential for Maia to blend service and product offerings for greater scalability and impact.
  • 10:00 -12:00 — Zach introduces the concept of self-liquidating offer funnels and their potential in acquiring customers at cost, highlighting the benefits for freelancers in blending service and product offerings.
  • 12:00 – 14:00 — Zach explains the structure of low-ticket offer funnels and suggests a paid version of Maia’s morning pages challenge to incentivize commitment and provide accountability.
  • 14:00 – 16:00 — Maia shares her plans for additional offerings like a notion dashboard and group coaching, aligning them with her existing workshops and ecosystem.
  • 16:00 – 18:00 — Zach encourages Maia to consider a paid version of the morning pages challenge, emphasizing the value of commitment and accountability for participants.
  • 18:00 – 20:00 — Zach explores the potential for gamification and guarantees to enhance the paid offering, suggesting ways to incentivize action and increase engagement.
  • 20:00 – 22:00 — Zach suggests additional offerings like lifetime access to recordings and extra prompts for Maia’s workshops, emphasizing simplicity and value for participants.
  • 22:00 – 24:00 — Maia discusses her long-term strategy of nurturing community members towards higher-ticket offerings, focusing on self-image transformation and belief in oneself.
  • 24:00 – 26:00 — Zach advises Maia to reconsider offering some services for free, highlighting the value of paid offerings and the potential harm of always providing everything for free.
  • 26:00 – 27:49 — Zach assigns Maia a homework assignment to journal about finding a balance between providing free value and offering paid services, emphasizing the importance of value and strong guarantees.