[Coaching: Brad #19] Job Offer Accepted, Shifting Beliefs + Aligning Career With Long-Term Goals

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Brad accepted a job offer that initially conflicted with his identity but aligned with his long-term goals for growth and stability
  • Recognizing prior limitations in thinking and embracing a broader vision for career and personal growth
  • Brad’s new job supports his ambitions for family, stability, and pursuing his passions

Coaching highlights from today’s episode:

  • Current roles or jobs should fit into the broader vision of our lives, and roles should evolve as our vision and goals change
  • The value of being in a job that is challenging and allows for continuous learning is crucial for long-term satisfaction and growth
  • Build your own assets, such as authority through content creation, alongside or within the context of employment

Original coaching call recording date: 11/10/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the final episode of Brad’s journey on the Double Your Freelancing podcast, celebrating Brad’s achievement of the six-figure goal through an unexpected route.
  • 2:00 – 4:00 — Brad recounts starting from scratch in freelancing, initially using Upwork, then moving beyond to join Zach’s accelerator community for professional development.
  • 4:00 – 6:00 — Brad and Zach discuss Brad’s evolution from a novice to a professional, highlighting the pivotal role of the podcast series in Brad’s freelancing skill development.
  • 6:00 – 8:00 — Zach praises Brad’s commitment and resilience throughout his freelancing journey, noting both the struggles and breakthroughs encountered.
  • 8:00 – 10:00 — The conversation shifts to evaluating Brad’s transition to a fulfilling job as a measure of success, questioning traditional perceptions of success in freelancing.
  • 10:00 – 12:00 — Zach reflects on overcoming past challenges and the importance of recognizing opportunities, mentioning a book on the Law of Attraction.
  • 12:00 – 14:00 — Zach and Brad discuss the concept of synchronicity and how past roadblocks were essential for growth, with Brad not having “arrived” but reaching a significant milestone.
  • 14:00 – 16:00 — Brad shares his transformation through time management and setting realistic limits, contrasting this with his previous belief in unlimited potential.
  • 16:00 – 18:00 — Brad discusses the grounding effect of setting limits and Zach’s role in providing realistic business insights, emphasizing the importance of quality work for client retention.
  • 18:00 – 20:00 — Brad reflects on the series with Zach as a pivotal moment, highlighting how the title “Six Months to Six Figures” motivated and guided him towards achieving his goals, renewing his belief in the law of attraction.
  • 20:00 – 22:00 — Zach discusses the importance of community participation and introduces a strong six-month guarantee inspired by Brad’s journey.
  • 22:00 – 24:00 — Brad reflects on critical moments of growth and decision-making influenced by Zach’s coaching and community feedback.
  • 24:00 – 26:00 — Highlighting a pivotal point, Brad considers taking on clients as an affiliate manager, which accelerated his growth.
  • 26:00 – 28:00 — Discussing synchronicity, Brad shares how joining a specific group and making a comment led to his current job opportunity.
  • 28:00 – 30:00 — Zach emphasizes leveraging past experiences and skills for new ventures, sharing his own journey of rediscovering enjoyment in his freelance business.
  • 30:00 – 32:00 — Zach reflects on how leveraging past experiences and unfair advantages can lead to success and the importance of not starting from scratch.
  • 32:00 – 34:00 — Zach shares his own journey of shifting to work more in line with his background and how it facilitated growth, emphasizing leveraging past experiences.
  • 34:00 – 36:00 — Brad discusses the transformative impact of learning networking online, a skill crucial to his new role, emphasizing the importance of skill-building even from failed attempts.
  • 36:00 – 38:00 — Brad highlights the significance of trying different strategies, like cold outreach on Instagram, and how those efforts, though seemingly unsuccessful, provided valuable learning experiences.
  • 38:00 – 40:00 — Zach and Brad discuss the empowerment and confidence gained from challenging oneself to expand one’s comfort zone through activities like cold outreach, which can open up many opportunities.
  • 40:00 – 42:00 — Brad shares how reaching out to people was a significant turning point, and discusses his transformed view on accountability and the impact of paid groups.
  • 42:00 – 44:00 — Brad emphasizes the importance of commitment and accountability in his journey, highlighting how it kept him tethered to his goals.
  • 44:00 – 46:00 — Zach and Brad discuss the value of being impeccable with one’s word and how it can lead to significant personal growth and success.
  • 46:00 – 48:00 — Brad reflects on the importance of establishing values for efficient decision-making, sharing how it helped him prioritize and commit to his freelancing journey.
  • 48:00 – 50:00 — Zach explores ways to replicate Brad’s experience of accountability and growth within the wider community, questioning how to provide this level of support at scale.
  • 50:00 – 52:00 — Zach and Brad discuss the potential for enhancing community engagement beyond the platform, suggesting personalized outreach like texting or emailing as a way to increase accountability.
  • 52:00 – 54:00 — Brad emphasizes the value of adjusting the community experience to individual preferences, highlighting the limitations of relying solely on a platform like Circle for all interactions.
  • 54:00 – 56:00 — Brad shares his freelancing journey, from his reluctance to work with clients to learning how to effectively get leads and manage his time.
  • 56:00 – 58:00 — Brad’s evolution from SEO to YouTube SEO and then video editing, showcasing how he adapted and expanded his service offerings based on client needs and opportunities.
  • 58:00 – 01:00:00 — The conversation touches on Brad’s strategic use of Loom videos to stand out on Upwork, the importance of tracking efforts and results for business growth, and the challenges of balancing client work with lead generation.
  • 1:00:00 – 1:02:00 — Zach reflects on the early stages of Brad’s freelancing journey, focusing on finding a viable offer and the transition from generalized SEO to specialized YouTube SEO on Upwork.
  • 1:02:00 – 1:04:00 — Brad expands his service offerings on Upwork, leading to his first significant client, highlighting the challenges of limited traffic for niche services.
  • 1:04:00 – 1:06:00 — The conversation shifts to Brad considering affiliate management, leading to a pivotal discussion about focusing his offerings and joining a specialized affiliate manager community.
  • 1:06:00 – 1:08:00 — Brad’s journey through burnout and depression, including a temporary switch to driving Uber and a significant period of inactivity in freelancing.
  • 1:08:00 – 1:10:00 — The discussion covers Brad’s emergence from burnout, rediscovering his niche and offer, and leveraging his unique advantage in the WordPress community.
  • 1:10:00 – 1:12:00 — Brad commits to becoming an affiliate manager, identifying his target market among SaaS companies and aligning his offer with his connections in the WordPress community.
  • 1:12:00 – 1:14:00 — The transition to affiliate management represents a pivotal moment for Brad, focusing his freelance career on a niche that offers quick wins and a clear ROI for clients.
  • 1:14:00 – 1:16:00 — Zach highlights the importance of perseverance and hard work, emphasizing that success often comes after enduring failure for an extended period.
  • 1:16:00 – 1:18:00 — Brad reflects on thinking too small and how the job offer helped him reassess his goals and the scale of his ambitions, focusing more on learning and business mastery.
  • 1:18:00 – 1:20:00 — The job aligns with Brad’s values of freedom and learning, providing a pathway to acquire new skills and knowledge in a stable and secure environment.
  • 1:20:00 – 1:22:00 — Brad expresses satisfaction with his new job, aligning with his life goals, including family planning and travel, while indulging a side passion.
  • 1:22:00 – 1:24:00 — Brad reflects on aligning personal beliefs with career opportunities, leading to faster personal growth within an organization.
  • 1:24:00 – 1:26:00 — Zach emphasizes the importance of contextualizing a job within the grand vision of one’s life, noting that roles and visions evolve.
  • 1:26:00 – 1:28:00 — Brad shares his decision-making process for accepting the job offer, emphasizing growth, learning, and alignment with life goals over smaller concerns.
  • 1:28:00 – 1:30:00 — Zach discusses the challenge of staying focused on personal goals while working in a job and the importance of continuous learning and growth.
  • 1:30:00 – 1:32:48 — Brad and Zach conclude the series, reflecting on Brad’s journey and emphasizing the importance of aligning work with the grand vision of one’s life.