[Coaching: Maia #22] Building a Social Media Community, Coaching Program Improvements + KPIs and Checklists for Engagement

By Zach Swinehart

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

  • Adjusting her coaching program to include more coaching calls and tailored homework assignments
  • Potential challenges of working with clients who have zero social media following and limited business skills
  • The need for specific KPIs and checklists for effective social media engagement

Coaching highlights from today’s episode:

  • The importance of niche-based coaching and course offerings
  • How to approach a blended coaching and course model
  • Create actionable checklists for both weekly and daily social media engagement tasks

Original coaching call recording date: 11/24/2023

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the six months to six figure series of the Double Your Freelancing podcast, discussing Maia’s journey and coaching process.
  • 2:00 – 4:00 — Maia celebrates hitting $13k this month and discusses her coaching approach, including presenting branding options before starting work.
  • 4:00 – 6:00 — Zach shares advice on streamlining processes, including using tools like Fathom for note-taking and improving team communication.
  • 6:00 – 8:00 — Maia discusses her interest in optimizing her processes further and scaling her coaching program, Essence.
  • 8:00 – 10:00 — Zach and Maia discuss the importance of time tracking, refining processes, and brainstorming ideas to scale Maia’s coaching program.
  • 10:00 – 12:00 — Maia reflects on the evolution of her service offerings, emphasizing the value of harnessing personal brand and social media presence.
  • 12:00 – 14:00 — Zach suggests Maia’s approach could form the basis of a blended coaching and course model, referencing a similar approach by Joanna Galvao.
  • 14:00 – 16:00 — Maia discusses adjustments to her coaching program, including more coaching calls and tailored homework assignments.
  • 16:00 – 18:00 — Zach raises questions about whether Maia’s process can work for individuals with zero social media following and limited business skills.
  • 18:00 – 20:00 — Maia emphasizes the importance of consistency and outlines the need for a mindset shift in approaching social media as a business tool.
  • 20:00 – 22:00 — Zach suggests creating specific KPIs and checklists for social media engagement, prompting Maia to consider actionable daily and weekly tasks.
  • 22:00 – 25:25 — Zach proposes homework for Maia to develop daily and weekly checklists for social media engagement, setting the stage for further discussion.