Episode 138: 3 Components of a Successful Freelance Business and Common Bottlenecks Within Them

By Zach Swinehart

Today, I’m sharing the 3 “pillars” of a successful freelancing business and the common areas where I see bottlenecks in each pillar.

If you’re feeling stuck in your freelancing business, in this episode I’ll show you how to navigate these bottlenecks.

And if you want to earn more, have more lifestyle freedom, or scale your business, you’ll want to listen to this episode.

I also talk about:

  • Why you shouldn’t try to outsource your “secret sauce”
  • How to design your business so you can step away from low-paying tasks
  • Using “micro-engagements” with clients to lead to bigger and higher-paying projects
  • Reducing your project to project variability
  • How your offer can do most of the “selling” for you

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AI-Generated Summary:

  • 0:00 – 2:00 — Zach introduces the podcast and outlines the three main components of a freelance business: offer and fulfillment, leads, and sales.
  • 2:00 – 4:00 — He explains the advantages and disadvantages of freelance businesses compared to product-based businesses.
  • 4:00 – 6:00 — Zach discusses lead generation bottlenecks, focusing on controllable lead flow and viable lead generation strategies.
  • 6:00 – 8:00 — He highlights fulfillment bottlenecks, particularly the issue of project variability and the benefits of productization.
  • 8:00 – 10:59 — Zach addresses sales bottlenecks, emphasizing the importance of a strong offer and efficient sales processes.