Articles and guides on freelancing

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Whether through in-depth articles, premium courses, the conferences and events we host, our #1 goal is to help you become a more successful freelancer.

Brennan Dunn
Laura Elizabeth
Brennan Dunn, Zach Swinehart, & Laura Elizabeth Co-Owners, DoubleYourFreelancing.com

Branding and positioning

The way you position and present yourself to your clients can make or break your chances with a prospect. Learn how to do position yourself the right way.

Writing proposals that win you projects

Writing (and winning) proposals is critical to closing deals. There's no point in having lots of project leads if you don't know how to close them.

Productising your services

What if you could sell your services the same way you'd sell a product? Learn how to level-up your freelancing with productized consulting.

Top Recently Published Articles & Guides

Episode 153: How Virginie is Scaling From Solo Freelancer To 100 Active Clients

Zach talks to one of his students, Virginie, who went from relying on word of mouth referrals → to signing 10 new clients in the past few months. You’ll get a behind-the-scenes...

Episode 152: How Freelancers Can Fix the “Forced-Hire” Scaling Mistake

In this episode, Zach breaks down how to escape the “panic hire” cycle by building a simple hiring funnel you can use before you hit capacity. This includes evaluating candidates in a...

How a Good “Lead Magnet” Gets You More Clients

In this post, I’m going to talk about “lead magnets” for freelancers. (And the “for freelancers” part is especially important because a good lead magnet for you as a freelancer looks very...

How To Get THANKED for Cold Outreaching to Someone

A couple years back, I discovered a client generation process that I like to call “value-forward cold outreach at scale.” I resisted cold outreach for years because I had thought all cold...

Episode 151: How To Price Your Freelance Services in 2025

In this episode Zach breaks down a real-life pricing mistake and shows how a simple shift in positioning can lead to higher fees without changing the service offering. If you’ve ever priced...

Episode 150: How Calista Solved The “Waiting For Referrals” Problem (As a New Freelancer!)

In this episode, Zach talks to Calista from nimblecrafted.com about how she went from relying on low-paying referrals to building a confident, repeatable system for landing freelance clients. Over the past five...

Episode 149: How Devs Can Escape Commoditization in an AI Vibe Coder’s World

In this episode, Zach dives into how developers can escape commoditized pricing by aligning their skills with high-value business problems. Learn how positioning your expertise around solving specific problems can help you...

The Freelancer’s AI Survival Guide (Q2, 2025)

This is a blog post about AI. I wrote it on March 21, 2025, so hopefully it’s still relevant by the time you read it and there’s not like GPT 7o out...

Episode 148: How To Get Paid For Project Discovery, with Laura Elizabeth

In this episode, Zach talks to Laura Elizabeth, co-owner of Double Your Freelancing and creator of Project Pack. Laura is talking about how she does “paid roadmapping” for her clients, often charging upwards...

Episode 147: “I can't get past €10k/month Freelancing…” — Solving $100k→$200k/yr Bottlenecks, With Delia Monk

In this episode, Zach talks with copywriter Delia Monk about some of the “bottlenecks” she’s been running into as she tries to scale from a low-six-figure soloist to a small agency. Delia...

Episode 146: How To Use “Runway Reduction Anchoring” To Charge More

In this episode, Zach talks about a sneaky positioning technique freelancers can use to instantly charge more. 👉 Learn how to raise your rates and work with better clients in our free...

Episode 145: Mastering Your Freelance Offers: A Guide to Creating High-Impact Freelance Services

In this episode, Zach dives into the key elements of crafting irresistible freelance service offerings that drive high-value outcomes. Discover how to structure your service offerings to emphasize measurable ROI, making your...

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