Marketing your business
Clients are the bedrock of any freelancing business. Learn how to reliably generate high-quality project leads.
Most freelancers are reactive — they wait for new leads to come to them.
The problem is that getting leads reactively depends on luck. Will you get a new client when you need them? Or will you instead need to start looking for a job?
Our in-depth articles and guides on sales and marketing will help you generate high-quality project leads on your own terms, and allow you to eliminate uncertainty and doubt.
OUR VIEWS ON SALES & MARKETING:
- You should be proactive in how you generate new leads.
- Automate as much as you can so you can spend most of your time billing clients. Find out how.
- Building an audience is the best way to generate high-quality clients. Find out how.
- Asking the right questions is what separates premium consultants from everyone else. Find out how.
Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.
Latest Articles on This Topic:
How To Make First Contact With Your Dream Client
OK, so let’s talk about cold contacting! So over the last two posts, we’ve established a framework for getting ideal prospects and went over exactly how you’ll break the ice with new contacts. Today,…
How To Land A Meeting With Just About Anyone
Previously, we covered how you could pre-qualify 10 ideal clients that you’d like to work with (missed that post? Read this first.) Now, I’m going to introduce a strategy that…
Four Questions You Must Ask Before Cold Calling
We all have ideal clients. They might be companies we admire, companies that have projects that are completely different than anything we’ve ever done before, companies that can be stepping…
My First Year Teaching: How I Built My Audience
Exactly a year ago I started my newsletter. Though it didn’t really start out as a newsletter. At the time, I was writing my first book, Double Your Freelancing Rate….
Should You Subcontract Through Agencies And Consultancies?
I’ve had a few people over the last few months ask me about my thoughts around subcontracting for agencies or consultancies (what I’ll call “firms” throughout the rest of this…
A Primer To Marketing Through Education
You’ve built a product, and you’re ready to make some money and get it into the eagerly awaiting hands of some customers. …Except, you really don’t know how to do…
Use “Carrots” To Get More Qualified Leads From Your Freelancing Website
Selling your freelancing services is an example of high-touch sales. Unlike low-touch sales (like, a $29 ebook), there’s a lot of gray area between “not a customer” and “customer.” Realizing your…
7 Ways To Get More Clients Through Your Website
1. Not all traffic is equal I think most of us know this, or at least think we know this. An organic visitor who Googles you is not the same…
All articles & guides on this topic
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[Video] 5 Goal Setting Mistakes That Cause Freelancers to Fail
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[Video] Maximizing Freelance Leads: When To Dial Friction Up vs. Down
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[Video] How To Leverage “Lead Flow Thresholds” To Raise Your Rates
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[Video] This freelancer almost lost out on *9 new leads a month* (!!!!) due to premature “scaffolding”
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Should You Be Focusing on *Finding Clients* or *Having Them Find You*?
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[Video] How to get clients as a new freelancer (WITHOUT Upwork or other marketplaces)
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Quick Tip: How To Build Your Authority & Get Clients *Coming to You*
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[Video] 3 Tips To Get More Clients and Earn More Money as a Freelancer
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How to Get Clients Through Cold Outreach (Templates & Tools Included!)
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Liquid Templating for ConvertKit
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How To Build An Audience (And Get Clients And Referrals From It)
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Is Building An Audience Worth It For Freelancers?
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How to Package 'Deals' to Earn More as a Freelancer
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The Ultimate Guide to Building Client Relationships
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Drip Review: 6 Reasons Why I Trusted My Business To An Upstart Marketing Automation Tool
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Attract Clients with Facebook Advertising
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Creating The Ultimate Sales Funnel For Your Freelancing Business
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Where To Find Non-Jargony Language To Attract Clients
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The Guide To Writing Great Emails That Win You Clients
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The 80/20 of Copywriting: How Copy Can Elevate Your Freelance Game In Just 7 Days
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Get High-Value Clients With Social Media
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Marketing Automation: Sell While You Sleep
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How To Get New Clients With Facebook Ads
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The Complete Guide To Finding And Selling Ecommerce Clients
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How To Increase Your “Sphere Of Influence” And Get More Referrals
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The Best Networking “Hack” I’ve Ever Used
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How Freelancers Can Make The Most Of Networking Events
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"Borrowing" An Audience: How Seminars Can Win You New Business
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5 Tips For Freelancers To Generate New Leads
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How I Made $312.50 An Hour Teaching Local Business Owners
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How To Make First Contact With Your Dream Client
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How To Land A Meeting With Just About Anyone
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Four Questions You Must Ask Before Cold Calling
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My First Year Teaching: How I Built My Audience
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Should You Subcontract Through Agencies And Consultancies?
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A Primer To Marketing Through Education
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Use "Carrots" To Get More Qualified Leads From Your Freelancing Website
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7 Ways To Get More Clients Through Your Website