Marketing your business
Clients are the bedrock of any freelancing business. Learn how to reliably generate high-quality project leads.
Most freelancers are reactive — they wait for new leads to come to them.
The problem is that getting leads reactively depends on luck. Will you get a new client when you need them? Or will you instead need to start looking for a job?
Our in-depth articles and guides on sales and marketing will help you generate high-quality project leads on your own terms, and allow you to eliminate uncertainty and doubt.
OUR VIEWS ON SALES & MARKETING:
- You should be proactive in how you generate new leads.
- Automate as much as you can so you can spend most of your time billing clients. Find out how.
- Building an audience is the best way to generate high-quality clients. Find out how.
- Asking the right questions is what separates premium consultants from everyone else. Find out how.
Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.
Latest Articles on This Topic:
Get High-Value Clients With Social Media
(This is a guest post by Mojca Mars, a speaker at a past Double Your Freelancing Conference.) “I’m afraid we can no longer keep you on as an employee,” said…
Marketing Automation: Sell While You Sleep
(This is a guest post by Kurt Elster, a speaker at the upcoming Double Your Freelancing Conference. Don’t have your ticket yet? Buy your ticket while they’re still available and…
How To Get New Clients With Facebook Ads
One of my first marketing experiments after opening up my agency’s office in downtown Norfolk, Virginia was to setup a Facebook ad campaign advertising our web design and development services. Fast forward a few…
The Complete Guide To Finding And Selling Ecommerce Clients
In this article, I’m going to open up the kimono and give you an inside look at a conversation I had last week with someone in one of my Mastermind…
How To Increase Your “Sphere Of Influence” And Get More Referrals
There are plenty of ways for freelancers to get project leads: job marketplaces like oDesk or Elance, referrals from past clients, people finding your website through a Google search, and…
The Best Networking “Hack” I’ve Ever Used
Back when I was jumpstarting my fledging agency, I used to attend a lot of events. Between what I could find on Meetup.com and the events hosted by the Chamber…
How Freelancers Can Make The Most Of Networking Events
When I attended my first Chamber of Commerce meeting, I really felt like I was a fish out of water. I came in shorts… and a t-shirt. I didn’t have…
“Borrowing” An Audience: How Seminars Can Win You New Business
I was browsing through Hacker News and saw that Patrick McKenzie had mentioned me in a thread where “adyus” asked: “However, one thing that I still haven’t figured out is…
5 Tips For Freelancers To Generate New Leads
This is a guest post by Josiah Choy from KickoffLabs. KickoffLabs provides landing page and email marketing solutions. The hardest part for many freelancers and consultants is generating new business….
How I Made $312.50 An Hour Teaching Local Business Owners
I hosted a training seminar to teach local businesses how to improve the number of leads & sales driven by their Web sites. I charged the 5 attendees $250 each,…
All articles & guides on this topic
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[Video] 5 Goal Setting Mistakes That Cause Freelancers to Fail
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[Video] Maximizing Freelance Leads: When To Dial Friction Up vs. Down
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[Video] How To Leverage “Lead Flow Thresholds” To Raise Your Rates
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[Video] This freelancer almost lost out on *9 new leads a month* (!!!!) due to premature “scaffolding”
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Should You Be Focusing on *Finding Clients* or *Having Them Find You*?
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[Video] How to get clients as a new freelancer (WITHOUT Upwork or other marketplaces)
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Quick Tip: How To Build Your Authority & Get Clients *Coming to You*
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[Video] 3 Tips To Get More Clients and Earn More Money as a Freelancer
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How to Get Clients Through Cold Outreach (Templates & Tools Included!)
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Liquid Templating for ConvertKit
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How To Build An Audience (And Get Clients And Referrals From It)
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Is Building An Audience Worth It For Freelancers?
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How to Package 'Deals' to Earn More as a Freelancer
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The Ultimate Guide to Building Client Relationships
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Drip Review: 6 Reasons Why I Trusted My Business To An Upstart Marketing Automation Tool
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Attract Clients with Facebook Advertising
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Creating The Ultimate Sales Funnel For Your Freelancing Business
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Where To Find Non-Jargony Language To Attract Clients
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The Guide To Writing Great Emails That Win You Clients
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The 80/20 of Copywriting: How Copy Can Elevate Your Freelance Game In Just 7 Days
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Get High-Value Clients With Social Media
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Marketing Automation: Sell While You Sleep
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How To Get New Clients With Facebook Ads
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The Complete Guide To Finding And Selling Ecommerce Clients
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How To Increase Your “Sphere Of Influence” And Get More Referrals
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The Best Networking “Hack” I’ve Ever Used
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How Freelancers Can Make The Most Of Networking Events
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"Borrowing" An Audience: How Seminars Can Win You New Business
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5 Tips For Freelancers To Generate New Leads
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How I Made $312.50 An Hour Teaching Local Business Owners
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How To Make First Contact With Your Dream Client
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How To Land A Meeting With Just About Anyone
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Four Questions You Must Ask Before Cold Calling
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My First Year Teaching: How I Built My Audience
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Should You Subcontract Through Agencies And Consultancies?
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A Primer To Marketing Through Education
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Use "Carrots" To Get More Qualified Leads From Your Freelancing Website
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7 Ways To Get More Clients Through Your Website