Marketing your business
Clients are the bedrock of any freelancing business. Learn how to reliably generate high-quality project leads.
Most freelancers are reactive — they wait for new leads to come to them.
The problem is that getting leads reactively depends on luck. Will you get a new client when you need them? Or will you instead need to start looking for a job?
Our in-depth articles and guides on sales and marketing will help you generate high-quality project leads on your own terms, and allow you to eliminate uncertainty and doubt.
OUR VIEWS ON SALES & MARKETING:
- You should be proactive in how you generate new leads.
- Automate as much as you can so you can spend most of your time billing clients. Find out how.
- Building an audience is the best way to generate high-quality clients. Find out how.
- Asking the right questions is what separates premium consultants from everyone else. Find out how.
Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.
Latest Articles on This Topic:
How To Build An Audience (And Get Clients And Referrals From It)
It’s really easy to get frustrated with finding quality client projects. Either you’re dealing with haphazard referrals from past clients… Or you’re waiting for that actually legitimate lead to fill out your…
Is Building An Audience Worth It For Freelancers?
“Traditionally, consulting businesses have little of either [reach & scalability]. Consultants don’t need wide brand awareness or a large audience. They only require a small group of highly targeted individuals…
How to Package ‘Deals’ to Earn More as a Freelancer
Today we have a very special article from Chelsea Baldwin, a former CMO who gave up that swanky corporate career to get away from 9-hour Saturdays & to help awesome people…
The Ultimate Guide to Building Client Relationships
Today we have a very special article from Austin Church, one of the speakers at Double Your Freelancing Conference: Europe, 2016. In this article, Austin talks about how to effectively…
Drip Review: 6 Reasons Why I Trusted My Business To An Upstart Marketing Automation Tool
When I first created my Drip account, there was no billing code written yet to actually charge users and support meant Skyping the founder. Since then, Drip’s growth — both…
Attract Clients with Facebook Advertising
(Today’s guest article is from Mojca Mars of Super Spicy Media. Take it away Mojca!) It’s the feeling of freedom and financial independence that makes being a business owner interesting,…
Creating The Ultimate Sales Funnel For Your Freelancing Business
If you’re a freelancer, you probably despise Upwork, Freelancer.com, PeoplePerHour, and all the other marketplaces du jour as much as I do. These marketplaces are full of bottom-of-the-barrel clients. They’re looking…
Where To Find Non-Jargony Language To Attract Clients
When you look at a zebra you don’t think of camouflage, do you? There stands the zebra with those incredibly contrasting stripes, and it seems to stand out like a…
The Guide To Writing Great Emails That Win You Clients
Clients judge your emails in a split-second. This article will show you what they look for when they’re deciding to hire you. When you send a bad email you’re telling…
The 80/20 of Copywriting: How Copy Can Elevate Your Freelance Game In Just 7 Days
(This is a guest post by Liston Witherill, a speaker at the upcoming Double Your Freelancing Conference. Don’t have your ticket yet? Buy your ticket while they’re still available and…
All articles & guides on this topic
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[Video] 5 Goal Setting Mistakes That Cause Freelancers to Fail
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[Video] Maximizing Freelance Leads: When To Dial Friction Up vs. Down
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[Video] How To Leverage “Lead Flow Thresholds” To Raise Your Rates
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[Video] This freelancer almost lost out on *9 new leads a month* (!!!!) due to premature “scaffolding”
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Should You Be Focusing on *Finding Clients* or *Having Them Find You*?
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[Video] How to get clients as a new freelancer (WITHOUT Upwork or other marketplaces)
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Quick Tip: How To Build Your Authority & Get Clients *Coming to You*
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[Video] 3 Tips To Get More Clients and Earn More Money as a Freelancer
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How to Get Clients Through Cold Outreach (Templates & Tools Included!)
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Liquid Templating for ConvertKit
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How To Build An Audience (And Get Clients And Referrals From It)
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Is Building An Audience Worth It For Freelancers?
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How to Package 'Deals' to Earn More as a Freelancer
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The Ultimate Guide to Building Client Relationships
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Drip Review: 6 Reasons Why I Trusted My Business To An Upstart Marketing Automation Tool
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Attract Clients with Facebook Advertising
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Creating The Ultimate Sales Funnel For Your Freelancing Business
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Where To Find Non-Jargony Language To Attract Clients
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The Guide To Writing Great Emails That Win You Clients
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The 80/20 of Copywriting: How Copy Can Elevate Your Freelance Game In Just 7 Days
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Get High-Value Clients With Social Media
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Marketing Automation: Sell While You Sleep
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How To Get New Clients With Facebook Ads
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The Complete Guide To Finding And Selling Ecommerce Clients
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How To Increase Your “Sphere Of Influence” And Get More Referrals
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The Best Networking “Hack” I’ve Ever Used
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How Freelancers Can Make The Most Of Networking Events
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"Borrowing" An Audience: How Seminars Can Win You New Business
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5 Tips For Freelancers To Generate New Leads
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How I Made $312.50 An Hour Teaching Local Business Owners
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How To Make First Contact With Your Dream Client
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How To Land A Meeting With Just About Anyone
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Four Questions You Must Ask Before Cold Calling
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My First Year Teaching: How I Built My Audience
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Should You Subcontract Through Agencies And Consultancies?
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A Primer To Marketing Through Education
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Use "Carrots" To Get More Qualified Leads From Your Freelancing Website
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7 Ways To Get More Clients Through Your Website