Marketing your business
Clients are the bedrock of any freelancing business. Learn how to reliably generate high-quality project leads.
Most freelancers are reactive — they wait for new leads to come to them.
The problem is that getting leads reactively depends on luck. Will you get a new client when you need them? Or will you instead need to start looking for a job?
Our in-depth articles and guides on sales and marketing will help you generate high-quality project leads on your own terms, and allow you to eliminate uncertainty and doubt.
OUR VIEWS ON SALES & MARKETING:
- You should be proactive in how you generate new leads.
- Automate as much as you can so you can spend most of your time billing clients. Find out how.
- Building an audience is the best way to generate high-quality clients. Find out how.
- Asking the right questions is what separates premium consultants from everyone else. Find out how.
Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.
Latest Articles on This Topic:
[Video] 5 Goal Setting Mistakes That Cause Freelancers to Fail
🎥 In This Video: You’ll learn essential tips to avoid common goal-setting mistakes freelancers make. Zach shares easy-to-follow strategies for setting achievable goals, improving lead generation, and boosting productivity. Discover why…
[Video] Maximizing Freelance Leads: When To Dial Friction Up vs. Down
👉 Want to join the Accelerator? https://dyf.link/dyfa 🎥 In This Video: Zach answers a student question from Ben in the DYF Accelerator community. Ben’s wondering if he should be adding a…
[Video] How To Leverage “Lead Flow Thresholds” To Raise Your Rates
🎥 In This Video: You’ll learn how you can systematically raise your rates by using “lead flow thresholds,” and how you can use case studies and hard metrics to help you…
[Video] This freelancer almost lost out on *9 new leads a month* (!!!!) due to premature “scaffolding”
🎥 In This Video: Something that’s been coming up in the DYF Accelerator community a lot lately has been the concept of “scaffolding.” In community member Maia’s case, she came on to a…
Should You Be Focusing on *Finding Clients* or *Having Them Find You*?
A stream of endless potential clients beating down your door is any freelancer’s dream. After all, it’s the uncertainty about when and where the next client will come from that…
[Video] How to get clients as a new freelancer (WITHOUT Upwork or other marketplaces)
🎥 In This Video: You’ll get a few ideas for how to get your first clients without being reliant on Upwork or other marketplaces, as well as strategies to set…
Quick Tip: How To Build Your Authority & Get Clients *Coming to You*
The #1 thing that made the difference in building enough lead flow to support my 11-person agency was becoming an educator. (Have you seen Zach’s “Practice Being An Educator” idea?)…
[Video] 3 Tips To Get More Clients and Earn More Money as a Freelancer
🎥 In This Video: Zach brings you 3 quick tips to get more clients and earn more money as a freelancer. Implementing even just one of these tips can be truly…
How to Get Clients Through Cold Outreach (Templates & Tools Included!)
This is a guest post written by Annie Maguire. Annie is a copywriter who specializes in content strategy, customer research, and conversion. For over a decade, Annie has worked on…
Liquid Templating for ConvertKit
If you use ConvertKit and want to deliver personalized messages to your subscribers, then you’re going to want to learn Liquid. Liquid is the templating language that ConvertKit uses behind…
All articles & guides on this topic
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[Video] 5 Goal Setting Mistakes That Cause Freelancers to Fail
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[Video] Maximizing Freelance Leads: When To Dial Friction Up vs. Down
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[Video] How To Leverage “Lead Flow Thresholds” To Raise Your Rates
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[Video] This freelancer almost lost out on *9 new leads a month* (!!!!) due to premature “scaffolding”
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Should You Be Focusing on *Finding Clients* or *Having Them Find You*?
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[Video] How to get clients as a new freelancer (WITHOUT Upwork or other marketplaces)
-
Quick Tip: How To Build Your Authority & Get Clients *Coming to You*
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[Video] 3 Tips To Get More Clients and Earn More Money as a Freelancer
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How to Get Clients Through Cold Outreach (Templates & Tools Included!)
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Liquid Templating for ConvertKit
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How To Build An Audience (And Get Clients And Referrals From It)
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Is Building An Audience Worth It For Freelancers?
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How to Package 'Deals' to Earn More as a Freelancer
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The Ultimate Guide to Building Client Relationships
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Drip Review: 6 Reasons Why I Trusted My Business To An Upstart Marketing Automation Tool
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Attract Clients with Facebook Advertising
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Creating The Ultimate Sales Funnel For Your Freelancing Business
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Where To Find Non-Jargony Language To Attract Clients
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The Guide To Writing Great Emails That Win You Clients
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The 80/20 of Copywriting: How Copy Can Elevate Your Freelance Game In Just 7 Days
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Get High-Value Clients With Social Media
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Marketing Automation: Sell While You Sleep
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How To Get New Clients With Facebook Ads
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The Complete Guide To Finding And Selling Ecommerce Clients
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How To Increase Your “Sphere Of Influence” And Get More Referrals
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The Best Networking “Hack” I’ve Ever Used
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How Freelancers Can Make The Most Of Networking Events
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"Borrowing" An Audience: How Seminars Can Win You New Business
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5 Tips For Freelancers To Generate New Leads
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How I Made $312.50 An Hour Teaching Local Business Owners
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How To Make First Contact With Your Dream Client
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How To Land A Meeting With Just About Anyone
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Four Questions You Must Ask Before Cold Calling
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My First Year Teaching: How I Built My Audience
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Should You Subcontract Through Agencies And Consultancies?
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A Primer To Marketing Through Education
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Use "Carrots" To Get More Qualified Leads From Your Freelancing Website
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7 Ways To Get More Clients Through Your Website