Marketing your business
Clients are the bedrock of any freelancing business. Learn how to reliably generate high-quality project leads.
Most freelancers are reactive — they wait for new leads to come to them.
The problem is that getting leads reactively depends on luck. Will you get a new client when you need them? Or will you instead need to start looking for a job?
Our in-depth articles and guides on sales and marketing will help you generate high-quality project leads on your own terms, and allow you to eliminate uncertainty and doubt.
OUR VIEWS ON SALES & MARKETING:
- You should be proactive in how you generate new leads.
- Automate as much as you can so you can spend most of your time billing clients. Find out how.
- Building an audience is the best way to generate high-quality clients. Find out how.
- Asking the right questions is what separates premium consultants from everyone else. Find out how.
Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.
Latest Articles on This Topic:
How a Good “Lead Magnet” Gets You More Clients
In this post, I’m going to talk about “lead magnets” for freelancers. (And the “for freelancers” part is especially important because a good lead magnet for you as a freelancer…
[Video] 5 Goal Setting Mistakes That Cause Freelancers to Fail
🎥 In This Video: You’ll learn essential tips to avoid common goal-setting mistakes freelancers make. Zach shares easy-to-follow strategies for setting achievable goals, improving lead generation, and boosting productivity. Discover why…
[Video] Maximizing Freelance Leads: When To Dial Friction Up vs. Down
👉 Want to join the Accelerator? https://dyf.link/dyfa 🎥 In This Video: Zach answers a student question from Ben in the DYF Accelerator community. Ben’s wondering if he should be adding a…
[Video] How To Leverage “Lead Flow Thresholds” To Raise Your Rates
🎥 In This Video: You’ll learn how you can systematically raise your rates by using “lead flow thresholds,” and how you can use case studies and hard metrics to help you…
[Video] This freelancer almost lost out on *9 new leads a month* (!!!!) due to premature “scaffolding”
🎥 In This Video: Something that’s been coming up in the DYF Accelerator community a lot lately has been the concept of “scaffolding.” In community member Maia’s case, she came on to a…
Should You Be Focusing on *Finding Clients* or *Having Them Find You*?
A stream of endless potential clients beating down your door is any freelancer’s dream. After all, it’s the uncertainty about when and where the next client will come from that…
[Video] How to get clients as a new freelancer (WITHOUT Upwork or other marketplaces)
🎥 In This Video: You’ll get a few ideas for how to get your first clients without being reliant on Upwork or other marketplaces, as well as strategies to set…
Quick Tip: How To Build Your Authority & Get Clients *Coming to You*
The #1 thing that made the difference in building enough lead flow to support my 11-person agency was becoming an educator. (Have you seen Zach’s “Practice Being An Educator” idea?)…
[Video] 3 Tips To Get More Clients and Earn More Money as a Freelancer
🎥 In This Video: Zach brings you 3 quick tips to get more clients and earn more money as a freelancer. Implementing even just one of these tips can be truly…
How to Get Clients Through Cold Outreach (Templates & Tools Included!)
This is a guest post written by Annie Maguire. Annie is a copywriter who specializes in content strategy, customer research, and conversion. For over a decade, Annie has worked on…
All articles & guides on this topic
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How a Good “Lead Magnet” Gets You More Clients
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[Video] 5 Goal Setting Mistakes That Cause Freelancers to Fail
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[Video] Maximizing Freelance Leads: When To Dial Friction Up vs. Down
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[Video] How To Leverage “Lead Flow Thresholds” To Raise Your Rates
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[Video] This freelancer almost lost out on *9 new leads a month* (!!!!) due to premature “scaffolding”
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Should You Be Focusing on *Finding Clients* or *Having Them Find You*?
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[Video] How to get clients as a new freelancer (WITHOUT Upwork or other marketplaces)
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Quick Tip: How To Build Your Authority & Get Clients *Coming to You*
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[Video] 3 Tips To Get More Clients and Earn More Money as a Freelancer
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How to Get Clients Through Cold Outreach (Templates & Tools Included!)
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Liquid Templating for ConvertKit
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How To Build An Audience (And Get Clients And Referrals From It)
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Is Building An Audience Worth It For Freelancers?
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How to Package 'Deals' to Earn More as a Freelancer
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The Ultimate Guide to Building Client Relationships
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Drip Review: 6 Reasons Why I Trusted My Business To An Upstart Marketing Automation Tool
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Attract Clients with Facebook Advertising
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Creating The Ultimate Sales Funnel For Your Freelancing Business
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Where To Find Non-Jargony Language To Attract Clients
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The Guide To Writing Great Emails That Win You Clients
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The 80/20 of Copywriting: How Copy Can Elevate Your Freelance Game In Just 7 Days
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Get High-Value Clients With Social Media
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Marketing Automation: Sell While You Sleep
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How To Get New Clients With Facebook Ads
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The Complete Guide To Finding And Selling Ecommerce Clients
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How To Increase Your “Sphere Of Influence” And Get More Referrals
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The Best Networking “Hack” I’ve Ever Used
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How Freelancers Can Make The Most Of Networking Events
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"Borrowing" An Audience: How Seminars Can Win You New Business
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5 Tips For Freelancers To Generate New Leads
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How I Made $312.50 An Hour Teaching Local Business Owners
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How To Make First Contact With Your Dream Client
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How To Land A Meeting With Just About Anyone
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Four Questions You Must Ask Before Cold Calling
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My First Year Teaching: How I Built My Audience
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Should You Subcontract Through Agencies And Consultancies?
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A Primer To Marketing Through Education
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Use "Carrots" To Get More Qualified Leads From Your Freelancing Website
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7 Ways To Get More Clients Through Your Website