2015 has been a wild ride.
Product revenue has doubled. I successfully hosted my first conference. And I pulled off my biggest course launch to date.
Most importantly, the amount of success stories and testimonials that hit my inbox each week has skyrocketed (in fact, I’ve had to hire someone whose only job is to catalog these case studies.)
Double Your Freelancing is working. It’s helped more people than I could ever have imagined truly master the business behind their business.
And we’re just getting started.
Why do I write a (public) annual review?
I’ve looked up to a lot of people over the years.
When I started my agency in 2008, I soaked in as much as I could from other people who were running agencies. At the time, I attended a few technical conferences each year — events like RubyConf, Mountain West Ruby, and so on.
I got to know a lot of agency owners and had the privilege of being able to ask them about the hows and the whats of how they ran their businesses. I met people like Obie Fernandez of Hashrocket, CJ Kilhbom of Elabs, Joe O’Brien and Jim Weirich (requiescat in pace) of Edgecase, Justin Gehtland of Relevance, and more. These hallway discussions led to me learning the business lessons that enabled me to hire 10 full-time employees and bring in millions a year in revenue.
A few years later, I got bit by the “product bug” — thanks largely to blog posts and such from friends I’ll mention in a bit. I knew that I was getting into a world I knew very little about. Sure, I’d built products for plenty of clients over the years, but many of them had fat marketing and PR budgets or, unfortunately, were bad product ideas that were dead long before my team had written any actual code.