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What if you could only show your opt-in form to people who aren’t already on your mailing list?

And what if you could use the space you’ve been using for your opt-in form to promote your product if the person viewing is already a customer?

Or what if you could upsell your more premium products and services to your best customers?

Before Drip Pro Tools, this wasn’t easy to do. You could (and should) be doing something like this through email marketing automation campaigns, but your website should also be as intelligent as your email.

I’ve been using Drip Pro Tools (previously titled “site.js”) on Double Your Freelancing for a while, and have seen tens of thousands of dollars in new sales that I could directly attribute to this sort of conditional call-to-action logic.

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It’s a very simple, client-side library that lets you setup a “Plinko board” of if/then statements that we’ll pass every page view through.

Drip Pro Tools can run on any website, and since it’s all client-side it doesn’t affect your caching. Included is everything you need to get started including an example Plinko board that you can easily modify, even if you’re not a coder. You just need to be able to upload a few scripts and add some code to the footer of your template.

Drip Pro Tools is available within my advanced course on Drip marketing automation.

Here’s how I’m currently using it right here on Double Your Freelancing, and I haven’t even begun in terms of all the awesome stuff I could be doing:

window.drip_plinko = function(drip) {
  if (drip.is_anon) {
    return {
      offer: 'cwyw',
      footer: ['cwyw-footer', 'slider'],
      modal: 'cwyw-modal'
    }
  } else {
    if (drip.has_tag('Bought DYFR')) {
      return {
        offer: 'dyfconf-eu'
      }
    } else {
      if (drip.has_tag('CWYW - Completed Course')) {
        return {
          offer: 'dyfr',
          footer: ['dyfr-footer', 'slider']
        }
      } else if (drip.has_tag('CWYW - Began Course')) {
        return {
          offer: 'cwyw-webinar'
        }
      } else {
        return {
          offer: 'cwyw',
          footer: ['cwyw-footer', 'slider'],
          modal: 'cwyw-modal'
        }
      }
    }
  }
}

Some other examples of how you could use Drip Pro Tools:

  • Promote your product at a discount when someone is going through your email course (and tell them the discount’s only available while they’re in your course.)
  • Locate your visitors and promote upcoming offers based on where someone is in the world. I run a European and US conference, and can promote my European conference only to people in Europe.
  • Include stuff you know about a contact — their name, favorite color, etc. — in an offer. Use this at your discretion, but any custom field or tag you store in Drip we can use.
  • Drop in Facebook retargeting code so you can actively segment people with your FB ads. <– hugely powerful
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