Back to all articles on freelancing

Pricing your services

How you price and pitch yourself affects the quality of your clients and your income. Learn how to charge more and close more projects.

Pricing is both an art and a science.

Most freelancers look around and see what others are charging. Or they use one of those “rate calculators” (we really don’t recommend those).

The big problem is most freelancers look at themselves and the market rather than the value they bring to their clients. We’ll show you how to charge for the value you bring to your client’s businesses, which will not only make you more money, but also get you better clients, more creative freedom, and higher conversion rates.

OUR VIEWS ON PRICING:

  • You should charge based on the value you deliver to your clients.
  • You should never work for free. Find out why.
  • You should write proposals that tell a story. Find out how.
  • You should never negotiate your rate. Find out why.

Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.

Brennan Dunn
Laura Elizabeth
Brennan Dunn, Zach Swinehart, & Laura Elizabeth Co-Owners, DoubleYourFreelancing.com

Latest Articles on This Topic:

How To Justify “More Than Market” Freelance Rates

Whenever I tell people about how I stopped caring about what other people were charging, and am now charging my clients 10x what I was charging just a few years…

Never Negotiate Your Freelance Rate

“Everything is negotiable. Whether or not the negotiation is easy is another thing.” The problem with selling time is that the buyer knows margins are high. When I ran my…

Justifying Higher Rates With Value-Based Pricing

A few days ago, I got an email from a new student of the January Masterclass. He’s been talking with a prospective client and after applying a lot of what…

Should You Work For Anything But Cash?

Sooner or later, we all get asked to switch up the way we bill for a client. We might be asked to sacrifice revenue in exchange for equity (this is…

Should Freelancers Bill By The Hour?

Most of us bill by the hour. In fact, a quick database query of Planscope shows that 81% of my customers bill hourly. Billing for your time is foolproof. Your clients can…

How To Sell A Startup Client On Value

So if you’ve been reading my work for a while, you know I’m pretty gung-ho about what I like to call the “financial upside” you deliver to your clients. The…

The Definitive Guide To Project Billing

Today I’d like to, once and for all, answer a question that I’ve been asked hundreds of times. “Brennan, how should I bill my clients?” Hourly, daily, weekly, monthly, per feature,…

Should You Charge More For A Rush Job?

Recently, Margaret wrote me asking — “Brennan, what do you think about charging more for a rush job??” Have you ever seen the bill for an emergency room visit in…

How To Set Your Hourly Rate as a Freelancer

When you’re just starting out as a freelancer, the first question most people ask is: What do I charge? Good news! It’s not that hard to figure out. Don’t base…

How To Convince Your Clients To Pay You Hourly

If there’s one thing I’ve ever regretted while freelancing, it’s having been suckered into fixed bids – or to put it plainly: projects where the client has a vague idea…