Pricing your services
How you price and pitch yourself affects the quality of your clients and your income. Learn how to charge more and close more projects.
Pricing is both an art and a science.
Most freelancers look around and see what others are charging. Or they use one of those “rate calculators” (we really don’t recommend those).
The big problem is most freelancers look at themselves and the market rather than the value they bring to their clients. We’ll show you how to charge for the value you bring to your client’s businesses, which will not only make you more money, but also get you better clients, more creative freedom, and higher conversion rates.
OUR VIEWS ON PRICING:
- You should charge based on the value you deliver to your clients.
- You should never work for free. Find out why.
- You should write proposals that tell a story. Find out how.
- You should never negotiate your rate. Find out why.
Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.
Latest Articles on This Topic:
[Video] Maximizing Freelance Leads: When To Dial Friction Up vs. Down
👉 Want to join the Accelerator? https://dyf.link/dyfa 🎥 In This Video: Zach answers a student question from Ben in the DYF Accelerator community. Ben’s wondering if he should be adding a…
[Video] How To Leverage “Lead Flow Thresholds” To Raise Your Rates
🎥 In This Video: You’ll learn how you can systematically raise your rates by using “lead flow thresholds,” and how you can use case studies and hard metrics to help you…
How To Socratically Question New Project Leads
The other day, a designer friend and I were chatting over coffee. “I have no idea what I should be saying when I meet with a new potential client.” She’d read my…
How I Won A Two Week, $55,000 Project [Case Study]
In my last post, I shared with you how I question my new clients prior to hosting a Roadmapping engagement. Today, I’m going to continue from where I left off…
Why Your Clients Want To Pay You More
A few years ago, I was prepping to release my most ambitious project to date: Double Your Freelancing Clients (which is now Sell Yourself Online: The Blueprint) As a solo entrepreneur, I was…
What If You Can’t Quantify The Value Of A Client’s Project?
“How the hell do you know how ‘successful’ a project is when you’re creating ads for global tire companies?” I remember wrestling with this question after seeing the meteoric rise of…
How To Tell Your Clients You’re Raising Your Rates
So you’re sold on value-based pricing, and now you want to start commanding a higher price point by raising your freelancing rate. Awesome! …But how do you broach the topic with your…
The 2024 Ultimate Guide To Retainer Agreements
A big problem with freelancing is that most work is transactional. What I mean by this is that you get a new client, sell them on working with you, do the work,…
Pricing on Value
(This is a guest post by Jonathan Stark, a speaker at the upcoming Double Your Freelancing Conference. Don’t have your ticket yet? Buy your ticket while they’re still available and…
Value-Price, or Value-Anchor?
Value-based pricing is all the rage. “Ditch hourly!” and “Sell on value!” are stock responses on just about any Q&A thread on freelancer pricing — and these are themes I’ve written about here for…
All articles & guides on this topic
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[Video] Maximizing Freelance Leads: When To Dial Friction Up vs. Down
-
[Video] How To Leverage “Lead Flow Thresholds” To Raise Your Rates
-
How To Socratically Question New Project Leads
-
How I Won A Two Week, $55,000 Project [Case Study]
-
Why Your Clients Want To Pay You More
-
What If You Can't Quantify The Value Of A Client's Project?
-
How To Tell Your Clients You're Raising Your Rates
-
The 2024 Ultimate Guide To Retainer Agreements
-
Pricing on Value
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Value-Price, or Value-Anchor?
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How To Justify "More Than Market" Freelance Rates
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Never Negotiate Your Freelance Rate
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Justifying Higher Rates With Value-Based Pricing
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Should You Work For Anything But Cash?
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Should Freelancers Bill By The Hour?
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How To Sell A Startup Client On Value
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The Definitive Guide To Project Billing
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Should You Charge More For A Rush Job?
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How To Set Your Hourly Rate as a Freelancer
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How To Convince Your Clients To Pay You Hourly