One of my first marketing experiments after opening up my agency’s office in downtown Norfolk, Virginia was to setup a Facebook ad campaign advertising our web design and development services.
Fast forward a few hundred dollars in budget… and you can probably guess what happened next.
I shut down the campaigns.
The clicks we did get (which weren’t many) weren’t leading to new leads. It was a waste of money.
I wrote off the idea of paid advertising, and instead focused on building up a grassroots network of referral sources.
Well, my decision to steer clear of ads obviously worked. We were able to make do without paying for leads.
But a few months ago, somebody asked me if I’d reconsider paid advertising for finding clients after hearing about the runaway success I’ve had advertising my email course, Charge What You’re Worth.
My response was that if I could go back in time knowing what I know now about Facebook ads, I would. Here’s why: