(This is a guest post by Liston Witherill, a speaker at the upcoming Double Your Freelancing Conference. Don’t have your ticket yet? Buy your ticket while they’re still available and join Liston and 13 other speakers in Norfolk, Virginia, this September 16th – 18th)
Their conversion rate was way too low.
The business provides a very valuable service – the kind that actually makes dreams come true.
You see, they help their clients immigrate to a new country by knowing immigration laws and strategically completing visa applications.
But they had 2 really big problems:
1) they weren’t doing anything to nurture lost leads or turn web visitors into leads, and
2) they were really bad mind readers. More on that in a second.
To solve the first problem, we quickly put together an educational email sequence. This recovered lost leads and created more engaged prospects who emailed or called in to start a sales conversation. Simple and straightforward. Check.