Neil (WP Dev)

Meta

Last Updated

  • Nov 20, 2025

$200KF Cohort

  • Cohort 1 (Oct 2024)

Time Freelancing Prior to $200KF (New; 1-3y; 3y+)

  • Many Years (3+)

$200KF Process Done

  • ✅ Validated Bare-Bones Functional Funnel (Leads → Multiple Clients)

$200KF Process Current Goal

  • Optimize lead nurturing.
  • Scale leads.

ClientForge Stack

Commoditized Skillset

  • WP / WooCommerce Developer

Niche

  • WooCommerce stores

Problem

  • Your site could get hacked

Solution

  • Better security

Offer

  • Intro: Security Hardening; one-off payment
  • Retainer: Updates & Security monitoring; monthly payment

Their Special Advantage In This ClientForge Stack

  • Lots of years of experience in the wp/woocomm space.
  • Already was doing some security stuff as a part of his WP maintenance service.
  • Already was working with ecomm clients.

Big ClientForge Stack Upskills Needed (Whether WIP or already resolved)

  • Not much; more about dialing in processes for the security stuff.

Thermometer Type

  • Insurance / Protection (don’t have your site get hacked and go down)
  • Sales → More Sales (If your site gets hacked you’ll lose sales)

Lead Gen Assets

Lead Magnet

  • Security audit video (manual)
  • WIP: automated security report generation + semi-personalized automated video

Website

Website Before $200KF