Calista (Web + Graphic Designer)


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Last Updated

  • Nov 20, 2025

$200KF Cohort

  • Cohort 1 (Oct 2024)

Time Freelancing Prior to $200KF (New; 1-3y; 3y+)

  • New freelancer. Started w/ 200KF.

$200KF Process Done

  • ✅ Got client for ramshackle / commoditized service. Validated Top Of Funnel for current service. Booked trials for current service but not sure if she’s closed any to paid yet.

$200KF Process Current Goal

  • Collect case studies & social proof for current service.
  • Get Fully Validated Funnel for current service. (Leads → Multiple Clients)

ClientForge Stack

Commoditized Skillset

  • Graphic & Web Design

Niche

  • Game studios

Problem

  • People coming to game’s app store page but not downloading

Solution

  • Better store listing to drive more conversions

Offer

  • Store page screenshot design & A/B testing

Their Special Advantage In This ClientForge Stack

  • Many years experience as a designer.
  • Likes playing video games and mayyyybe worked at a game studio as a designer but I might be misremembering that.

Big ClientForge Stack Upskills Needed (Whether WIP or already resolved)

  • A/B testing and conversion-oriented design was a totally new concept that’s required a lot of up-skilling.
  • No past clients; no past results; needed to get beta projects, practice, case studies, and early reps as first prio.

Thermometer Type

  • Traffic → Leads

Lead Gen Assets

Lead Magnet

  • I think free A/B test

Website

Website Before $200KF

  • Didn’t have one!