✅ Got client for ramshackle / commoditized service.
$200KF Process Current Goal
Still dialing Top Of Funnel to get good reply rates for targeted ClientForge stack. Approached it trying to go after just commoditized services and has run into challenges that come with the territory with that
ClientForge Stack
Commoditized Skillset
Branding Design
Niche
Varies; historical is food & beverage; wants to target construction. I’ll do my examples all around food & beverage.
Problem
Varies + WIP; skews commoditized
Solution
Varies + WIP; skews commoditized
Offer
Branding design / overhaul
Their Special Advantage In This ClientForge Stack
Many past clients in the food & beverage area.
Been doing branding for many years.
Big ClientForge Stack Upskills Needed (Whether WIP or already resolved)
Connecting his subjectively-beautiful design work with actual results driven (and tracked) from it.
Thermometer Type
Leads → Sales (because someone in a liquor store is essentially a “lead” considering buying the booze)
