Go beyond the basics and become a marketing automation ninja.

Want to make your business (or your clients' businesses) more profitable than ever before? This self-study course was created for you.


You know how important email is.

You also know email isn't going to die anytime soon, despite whatever the guru-du-jour says about the latest social media platform.

And while marketing automation tools are all the rage right now, there's not much out there that goes beyond the basics to provide advanced and in-depth strategies and tactics on how to use automation to measurably grow your business.


It's time for you to meet your new, top-performing salesperson: Drip!

I’m Brennan Dunn, and I’m proud to say that I’m Drip customer #2. When I started with Drip, they hadn’t yet written the billing code and support meant jumping on a Skype call with the founder.

Since then, I’ve taken Drip to its limits:

  • I’ve created email courses that are hyper-personalized based off who’s going through it, and culminate with a weekly pitch for my premium course that drives thousands of dollars a week in new revenue.
  • I’ve setup advanced webinar registration sequences that capture and SMS subscribers before, during, and after the event, and use have systems in place for using the data I collect to optimize future events.
  • My website changes depending on who’s looking at it and where they are in my sales funnel. The call-to-actions, language, and even the images change depending on what I know about someone, data that I accumulate through passive subscriber profiling.

I’ve leveraged Drip to develop advanced systems so I can better understand my subscribers and deliver relevant and informative content based on who they are and what they care about that drives sales.

My 7-figure a year online business happily hums away each day, and until now the only way to get my help in building these sort of systems for you has to been to hire me (or pay $500/hr on Clarity.fm.)

7+ Hours Of Actionable, Bite-Sized Lessons From A Master Marketer

I’ve created a self-study video course that not only shows you how to leverage the power that Drip gives you but, most importantly, shows you ways to make the most of your marketing automation.

Each lesson is designed to give you short and to-the-point information you can use immediately within your Drip account.

This isn’t just surface level information on how to use Drip.
It’s the same advice I give my $25k/week consulting clients who hire me to build out in-depth automation sequences and personalization campaigns.

If you sell anything online or use your website to generate leads for your business, you need this course.

Why?

Because I know you're leaving money on the table if the extent of your marketing automation is getting people to opt-in to a 5 day email course.

Once you start better understanding your subscribers and personalizing the experience they have with you, both over email on your website, you're going to immediately see sales increase.

After I moved one of my email courses from being the typical drip email course followed by a soft product pitch to an interactive, customized email course that generates a time-limited sale tailored to the subscriber, revenue from that email course went from ~$500 a week to more than $6,000 — with no noticeable increase in opt-ins.

And I know the same can be true for you.

Option #1: Drip Mastery

For profitable businesses that are already making good money online and want to unleash the full power of marketing automation to make even more. Requires having some JavaScript chops (or the ability to hire a JavaScript programmer) to really use to its full potential.

This package also includes: all the code I use on DoubleYourFreelancing.com to personalize the content, call-to-actions, and more. You also get access to a private "Advanced" Facebook group and Slack channel where you can ask me and others questions about strategy, how to implement the lessons, etc.

Database vs. List
Understanding the difference between lists of subscribers and a database of contacts.
Drip Terminology
Campaigns, workflows, tags, events, ... What does it all mean? And what's the role of each?
Importing Contacts
How to initially import and appropriately segment a new Drip account.
Getting Subscribers
How to get subscribers into your database. Covers the Drip widget, embedded forms, and 3rd-party API integrations.
Campaigns and Workflows
What's the difference between Campaigns and Workflows? And how should you use both?
Forms
Single or double opt-in? Should rules be set at the form level, or from within a Workflow? I'll show you how to best use forms.
Automation Rules
We'll look at how to setup flat automation rules and rules within Workflows, and I'll show you how to best manage complex rule-sets.
Tagging and Events
Is there such a thing as too many tags? What should you name your tags? When should you tag, and when should you use events?
Custom Fields
What should you store as custom fields? When and why should you make a custom field public? How can you leverage custom fields as variables within your Workflows?
Reporting
What reports does Drip offer, and how can you use them to make smart decisions about your automation?
Templating
Should you use the plain Drip template? And what if you want to have something a bit more "designed"?
Advanced
Getting To Know Drip.js
We'll look at how to use Drip's JavaScript library to create opt-in forms, tag subscribers based on what they click on, track the content your subscribers read, and expose subscriber data to your website.
Advanced
Advanced Workflows
Can a Workflow do too much? Should Workflows trigger other Workflows? In this lesson, I cover advanced Workflow management.
Advanced
Segmenting: The Right Way
Confused about how to segment and profile your subscribers? I'll show you how to best group your subscribers, leads, and customers.
Advanced
Liquid Templating
Go beyond just outputting custom fields. Learn how to use advanced Liquid templating filters and chains within your emails and Workflows.
Advanced
Attributing Subscribers
I'll show you how to track where your subscribers came from so you can determine what your most profitable channels are (a must if you're doing any sort of paid advertising).
Advanced
Analysis
You'll learn how to track the value of each subscriber, segment, and customer in your database.
Advanced
Strategy: Creating High-Performing Email Courses
How to create an email course. Lessons include using Campaigns and Workflows to host your email course (and the pros and cons of each)
Advanced
Strategy: Delivering Free Reports, Videos, And Other Lead Magnets
Don't want to market an email course, but instead want to deliver a downloadable upon opt-in? I'll show you how to best to do this.
Advanced
Strategy: Post-Purchase Referrals, Upsells, And Testimonial Gathering
Learn how to generate referrals, upsells, and testimonials on auto-pilot after a customer buys.
Advanced
Strategy: SaaS Lifecycle Emails
How to create personalized lifecyle email sequences to engage trial accounts and onboard new customers.
Advanced
Strategy: Product Launches
Launching a new product or service? Here's how to best leverage Drip to do that.
Advanced
Strategy: Black Friday
Learn how to do a flash discount sale using a sales strategy that netted me upwards of $8/subscriber.
Advanced
Strategy: Networking Followup
Do you regularly go to events or conferences? I'll show you how to nurture and book sales calls automatically with the people you meet.
Advanced
Strategy: Lead Qualification
Do you generate leads off your website? Learn how to automatically qualify, onboard, book sales calls, and prep leads to talk with you.
Advanced
"Shadow" Newsletters
Want to get off the hamster wheel of writing a weekly newsletter? I'll show you how to create a "shadow" newsletter that all new subscribers receive.
Advanced
Lead Scoring
How to create a scoring algorithm for your subscribers, and how to trigger automation rules that kick in when a lead hits a certain threshold.
Advanced
Tracking Lifetime Revenue
How to track the LTV of your customers, and how to automatically reward your best customers.
Advanced
Including Personalized Offers In Your Templates
You'll see how you can make sure that you're promoting exactly what you need to promote with every email you send.
Advanced
Advanced Timed Delays
We'll go beyond just day intervals and I'll show you how to send just on certain days.
Advanced
Double Opt-in Reminders
I'll show you how to automatically nudge those who don't immediately verify their email address.
Mastery
Evergreen Pitch Sequences
How to create automated rolling launch sequences based off of when someone joined one of your Workflows.
Mastery
"At Your Own Pace" Email Courses
I'll show you how to use actions, like completing a worksheet, to advance a subscriber to the next lesson.
Mastery
Sending SMS Messages
SMS messages are the ultimate push notification. Learn how to remind your subscribers of sales and upcoming webinars over SMS — all without ever leaving Drip.
Mastery
A/B Testing
Learn how to test your Workflows and track the results of your experiments.
Mastery
In-Workflow KPI Analysis
I'll show you how to create reports within your Workflows to track the key performance indicators (KPIs) you care about.
Mastery
Mixpanel Integration
Find out how to treat your website like a SaaS. If you use Mixpanel, you can sync all of your tags and custom fields with it to create complex funnels that give you unparalleled insight into the success of your business.
Mastery
Behavior-Based Upsells And Pitches
Learn how to automatically pitch your subscribers on products or services based on their engagement habits.
Mastery
Creating Multiple Lead Scores
Drip gives you the ability to score your leads — but it only tracks one score. Learn how to create multiple lead scores.
Mastery
Personalization
I'll show you how to personalize your website and all of your email based on what you know about your subscribers. I'll give you all the code I use to personalize my website.
Mastery
Smart Webinar Sequences
Learn how to create turnkey webinar registration flows that prepare registrants, tracks whether registrants attend, and pitch them on a time-limited discount window for your product or service.
Mastery
Passive Profiling
Survey your readers over time. I'll share with you the code I use to develop rich profiles of my subscribers in an unobtrusive way.
Mastery
Affiliate Tracking
Use Drip to track affiliates, giving you the ability to have affiliates drive traffic to your email campaigns and not just your paid products.
Mastery
Case Study: Behind-the-scenes of a $100k email course
In this case study, you'll see a start-to-finish walkthrough of an email course of mine that has yielded $100k+ in direct revenue.

Option #2: Drip Advanced

For businesses that are ready to get serious about marketing automation and growing their audience.

This package also includes: Access to a private "Advanced" Facebook group and Slack channel where you can ask me and others questions about strategy, how to implement the lessons, etc.

Database vs. List
Understanding the difference between lists of subscribers and a database of contacts.
Drip Terminology
Campaigns, workflows, tags, events, ... What does it all mean? And what's the role of each?
Importing Contacts
How to initially import and appropriately segment a new Drip account.
Getting Subscribers
How to get subscribers into your database. Covers the Drip widget, embedded forms, and 3rd-party API integrations.
Campaigns and Workflows
What's the difference between Campaigns and Workflows? And how should you use both?
Forms
Single or double opt-in? Should rules be set at the form level, or from within a Workflow? I'll show you how to best use forms.
Automation Rules
We'll look at how to setup flat automation rules and rules within Workflows, and I'll show you how to best manage complex rule-sets.
Tagging and Events
Is there such a thing as too many tags? What should you name your tags? When should you tag, and when should you use events?
Custom Fields
What should you store as custom fields? When and why should you make a custom field public? How can you leverage custom fields as variables within your Workflows?
Reporting
What reports does Drip offer, and how can you use them to make smart decisions about your automation?
Templating
Should you use the plain Drip template? And what if you want to have something a bit more "designed"?
Advanced
Getting To Know Drip.js
We'll look at how to use Drip's JavaScript library to create opt-in forms, tag subscribers based on what they click on, track the content your subscribers read, and expose subscriber data to your website.
Advanced
Advanced Workflows
Can a Workflow do too much? Should Workflows trigger other Workflows? In this lesson, I cover advanced Workflow management.
Advanced
Segmenting: The Right Way
Confused about how to segment and profile your subscribers? I'll show you how to best group your subscribers, leads, and customers.
Advanced
Liquid Templating
Go beyond just outputting custom fields. Learn how to use advanced Liquid templating filters and chains within your emails and Workflows.
Advanced
Attributing Subscribers
I'll show you how to track where your subscribers came from so you can determine what your most profitable channels are (a must if you're doing any sort of paid advertising).
Advanced
Analysis
You'll learn how to track the value of each subscriber, segment, and customer in your database.
Advanced
Strategy: Creating High-Performing Email Courses
How to create an email course. Lessons include using Campaigns and Workflows to host your email course (and the pros and cons of each)
Advanced
Strategy: Delivering Free Reports, Videos, And Other Lead Magnets
Don't want to market an email course, but instead want to deliver a downloadable upon opt-in? I'll show you how to best to do this.
Advanced
Strategy: Post-Purchase Referrals, Upsells, And Testimonial Gathering
Learn how to generate referrals, upsells, and testimonials on auto-pilot after a customer buys.
Advanced
Strategy: SaaS Lifecycle Emails
How to create personalized lifecyle email sequences to engage trial accounts and onboard new customers.
Advanced
Strategy: Product Launches
Launching a new product or service? Here's how to best leverage Drip to do that.
Advanced
Strategy: Black Friday
Learn how to do a flash discount sale using a sales strategy that netted me upwards of $8/subscriber.
Advanced
Strategy: Networking Followup
Do you regularly go to events or conferences? I'll show you how to nurture and book sales calls automatically with the people you meet.
Advanced
Strategy: Lead Qualification
Do you generate leads off your website? Learn how to automatically qualify, onboard, book sales calls, and prep leads to talk with you.
Advanced
"Shadow" Newsletters
Want to get off the hamster wheel of writing a weekly newsletter? I'll show you how to create a "shadow" newsletter that all new subscribers receive.
Advanced
Lead Scoring
How to create a scoring algorithm for your subscribers, and how to trigger automation rules that kick in when a lead hits a certain threshold.
Advanced
Tracking Lifetime Revenue
How to track the LTV of your customers, and how to automatically reward your best customers.
Advanced
Including Personalized Offers In Your Templates
You'll see how you can make sure that you're promoting exactly what you need to promote with every email you send.
Advanced
Advanced Timed Delays
We'll go beyond just day intervals and I'll show you how to send just on certain days.
Advanced
Double Opt-in Reminders
I'll show you how to automatically nudge those who don't immediately verify their email address.

Option #3: Drip Basics

Just starting out with marketing automation or coming from less powerful platforms like Mailchimp? This is for you.

This package also includes: Access to a private "Basic" Facebook group and Slack channel where you can ask me and others questions about strategy, how to implement the lessons, etc.

Database vs. List
Understanding the difference between lists of subscribers and a database of contacts.
Drip Terminology
Campaigns, workflows, tags, events, ... What does it all mean? And what's the role of each?
Importing Contacts
How to initially import and appropriately segment a new Drip account.
Getting Subscribers
How to get subscribers into your database. Covers the Drip widget, embedded forms, and 3rd-party API integrations.
Campaigns and Workflows
What's the difference between Campaigns and Workflows? And how should you use both?
Forms
Single or double opt-in? Should rules be set at the form level, or from within a Workflow? I'll show you how to best use forms.
Automation Rules
We'll look at how to setup flat automation rules and rules within Workflows, and I'll show you how to best manage complex rule-sets.
Tagging and Events
Is there such a thing as too many tags? What should you name your tags? When should you tag, and when should you use events?
Custom Fields
What should you store as custom fields? When and why should you make a custom field public? How can you leverage custom fields as variables within your Workflows?
Reporting
What reports does Drip offer, and how can you use them to make smart decisions about your automation?
Templating
Should you use the plain Drip template? And what if you want to have something a bit more "designed"?

Case Study: Josh Doody of FearlessSalaryNegotiation.com

"What was one obstacle that would have prevented you from buying Mastering Drip?"

There were two: cost and wondering whether it would cover what I needed.

"What did you find as a result of buying Mastering Drip?"

It was WELL worth the cost, and the course covered everything I needed to get started using Drip (I moved my list over from another email service provider) and take my marketing automation to the next level. I was immediately able to configure some features and workflows to get much better visilibity into who is on my list and how I can help them.

"What specific feature did you like most about Mastering Drip?"

The video walkthroughs are really useful. He doesn't just tell me what he's doing, but SHOWS me how to do it and explains why it's worth doing.

"What would be three other benefit about Mastering Drip?"

HUGE time savings in getting Drip set up in a sane way (tagging, segmenting, basic campaigns and automations, capturing basic details about subscribers).

A better understanding of how I can use my email list to provide more value to subscribers and communicate with them in a more meaningful way through personalization based on their preferences and interests.

Good ideas for how to use Drip to take automation to the next level. It's not just a place to gather email subscribers and send them broadcasts, and Brennan does a great job of showing how powerful the platform can be.

"Would you recommend Mastering Drip? If so, why?"

Absolutely. If you're just getting started with Drip, you'll get a nice return on your investment just from the time you'll save on basic decisions and setup at the beginning. If you're already experience with marketing automation, Brennan will show you how to use Drip to do amazing things that wll help you engage with your audience and drive more sales.

"Is there any thing you’d like to add?"

I migrated a list of about 2,000 subscribers into Drip, and this course saved me DAYS of time with the initial setup and enabled me to get to the more advanced features much sooner than I would have on my own.

F.A.Q.

"How does this course differ from what's available within the official Drip documentation?"
My goal with this course is to not only teach you how to use Drip, but — most importantly — how you can leverage everything Drip offers to increase your sales or whatever KPIs you care about. I'll show you what to name your tags and events, how to best setup your Workflows, and how to make Drip an integral part of your overall sales and lead generation strategy. This course also goes beyond just emailing: Want to SMS your subscribers? Pipe qualified leads into your sales CRM? Personalize your website based off of who someone is? I cover it all.

"I've never sent a mass email in my life. Is this too advanced?"
Much of this course is pretty advanced. But I don't expect you to implement everything I cover immediately. You can start with the lessons I offer on getting your first subscribers into an email course, and then as that picks up and starts making you money you can get more sophisticated with your email marketing. You have lifetime access to the content, and it will only get better as Drip adds more functionality.

"Your business targets freelancers. I run a SaaS / sell infoproducts / etc. Is this just for freelancers?"
No, it's for anyone who uses Drip and wants to make more money with Drip. That being said, I'd love for freelancers to use this course to help 1) build lead generation pipelines for their own businesses and 2) add marketing automation to their list of skills that they can sell at a premium to their clients.

"Do you work for Drip or Leadpages?"
Nope, but they're all good friends of mine. And I'm on their advisory team and have spoken at Converted, the Leadpages conference.

"Will I get updates?"
Yes, and for life. And as the course becomes more advanced, the pricing will go up. (Hint hint!)

"Can I upgrade?"
Yep, you can upgrade at any time. We take the current price of the package you're looking to move to and subtract what you've already paid. (Considering the price will be going up, that means that your upgrade price will be a bit higher if you buy during early access and upgrade after the price changes.)

"What's your refund policy?"
If this course doesn't help you measurably move the needle, you won't pay for it. Just write me and let me know where it left you hanging, and I'll refund you in full.

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