You know how important email is.
You also know email isn't going to die anytime soon, despite whatever the guru-du-jour says about the latest social media platform.
And while marketing automation tools are all the rage right now, there's not much out there that goes beyond the basics to provide advanced and in-depth strategies and tactics on how to use automation to measurably grow your business.
I’m Brennan Dunn, and I’m proud to say that I’m Drip customer #2. When I started with Drip, they hadn’t yet written the billing code and support meant jumping on a Skype call with the founder.
Since then, I’ve taken Drip to its limits:
I’ve leveraged Drip to develop advanced systems so I can better understand my subscribers and deliver relevant and informative content based on who they are and what they care about that drives sales.
My 7-figure a year online business happily hums away each day, and until now the only way to get my help in building these sort of systems for you has to been to hire me (or pay $500/hr on Clarity.fm.)
I’ve created a self-study video course that not only shows you how to leverage the power that Drip gives you but, most importantly, shows you ways to make the most of your marketing automation.
Each lesson is designed to give you short and to-the-point information you can use immediately within your Drip account.
This isn’t just surface level information on how to use Drip.
It’s the same advice I give my $25k/week consulting clients who hire me to build out in-depth automation sequences and personalization campaigns.
If you sell anything online or use your website to generate leads for your business, you need this course.
Because I know you're leaving money on the table if the extent of your marketing automation is getting people to opt-in to a 5 day email course.
Once you start better understanding your subscribers and personalizing the experience they have with you, both over email on your website, you're going to immediately see sales increase.
After I moved one of my email courses from being the typical drip email course followed by a soft product pitch to an interactive, customized email course that generates a time-limited sale tailored to the subscriber, revenue from that email course went from ~$500 a week to more than $6,000 — with no noticeable increase in opt-ins.
And I know the same can be true for you.
"What was one obstacle that would have prevented you from buying Mastering Drip?"
There were two: cost and wondering whether it would cover what I needed.
"What did you find as a result of buying Mastering Drip?"
It was WELL worth the cost, and the course covered everything I needed to get started using Drip (I moved my list over from another email service provider) and take my marketing automation to the next level. I was immediately able to configure some features and workflows to get much better visilibity into who is on my list and how I can help them.
"What specific feature did you like most about Mastering Drip?"
The video walkthroughs are really useful. He doesn't just tell me what he's doing, but SHOWS me how to do it and explains why it's worth doing.
"What would be three other benefit about Mastering Drip?"
HUGE time savings in getting Drip set up in a sane way (tagging, segmenting, basic campaigns and automations, capturing basic details about subscribers).
A better understanding of how I can use my email list to provide more value to subscribers and communicate with them in a more meaningful way through personalization based on their preferences and interests.
Good ideas for how to use Drip to take automation to the next level. It's not just a place to gather email subscribers and send them broadcasts, and Brennan does a great job of showing how powerful the platform can be.
"Would you recommend Mastering Drip? If so, why?"
Absolutely. If you're just getting started with Drip, you'll get a nice return on your investment just from the time you'll save on basic decisions and setup at the beginning. If you're already experience with marketing automation, Brennan will show you how to use Drip to do amazing things that wll help you engage with your audience and drive more sales.
"Is there any thing you’d like to add?"
I migrated a list of about 2,000 subscribers into Drip, and this course saved me DAYS of time with the initial setup and enabled me to get to the more advanced features much sooner than I would have on my own.
"How does this course differ from what's available within the official Drip documentation?"
My goal with this course is to not only teach you how to use Drip, but — most importantly — how you can leverage everything Drip offers to increase your sales or whatever KPIs you care about. I'll show you what to name your tags and events, how to best setup your Workflows, and how to make Drip an integral part of your overall sales and lead generation strategy. This course also goes beyond just emailing: Want to SMS your subscribers? Pipe qualified leads into your sales CRM? Personalize your website based off of who someone is? I cover it all.
"I've never sent a mass email in my life. Is this too advanced?"
Much of this course is pretty advanced. But I don't expect you to implement everything I cover immediately. You can start with the lessons I offer on getting your first subscribers into an email course, and then as that picks up and starts making you money you can get more sophisticated with your email marketing. You have lifetime access to the content, and it will only get better as Drip adds more functionality.
"Your business targets freelancers. I run a SaaS / sell infoproducts / etc. Is this just for freelancers?"
No, it's for anyone who uses Drip and wants to make more money with Drip. That being said, I'd love for freelancers to use this course to help 1) build lead generation pipelines for their own businesses and 2) add marketing automation to their list of skills that they can sell at a premium to their clients.
"Do you work for Drip or Leadpages?"
Nope, but they're all good friends of mine. And I'm on their advisory team and have spoken at Converted, the Leadpages conference.
"Will I get updates?"
Yes, and for life. And as the course becomes more advanced, the pricing will go up. (Hint hint!)
"Can I upgrade?"
Yep, you can upgrade at any time. We take the current price of the package you're looking to move to and subtract what you've already paid. (Considering the price will be going up, that means that your upgrade price will be a bit higher if you buy during early access and upgrade after the price changes.)
"What's your refund policy?"
If this course doesn't help you measurably move the needle, you won't pay for it. Just write me and let me know where it left you hanging, and I'll refund you in full.