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Double Your Freelancing Podcast, Episode 64: Kelsey Kreiling on Client Happiness


My guest today is Kelsey Kreiling, co-founder of Presence Agency and creator of Week of the Website, a productized website design business. Kelsey is a designer and website builder who has grown multiple businesses from the ground up. Her newest business, Week of the Website, builds amazing websites for their customers in only five days. On today’s episode we discuss her experience transitioning from client work to a productized service business model.


Today’s topics include:

  • Getting started in productized services
  • Focusing clients for success with clear communication
  • Using set processes to streamline service products
  • Building referral channels and recurring revenue
  • Opportunities for productized services in your own business

With thanks to...

We'd like to take a moment and thank Freshbooks for supporting the Double Your Freelancing podcast.

So you’re racing against the clock to wrap up 3 projects, prepping for a meeting later in the afternoon all while trying to tackle a mountain of paperwork. Welcome to life as a freelancer.

Challenging? Yes, but our friends at FreshBooks believe the rewards are so worth it.

The working world has changed. With the growth of the internet there’s never been more opportunities for the self-­employed. To meet this need, FreshBooks is excited to announce the launch of an all new version of their cloud accounting software! It’s been redesigned from the ground up and custom built for exactly the way you work. Get ready for the simplest way to be more productive, organized, and most importantly get paid quickly.

The all new FreshBooks is not only ridiculously easy to use, it’s also packed full of powerful features:

    ­
  • Create and send professional looking invoices in less than 30 seconds.
  • Set up online payments with just a couple of clicks and get paid up to 4 days faster.
  • See when your client has seen your invoice, and put an end to the guessing games.

FreshBooks is offering a 30 day, unrestricted free trial to Double Your Freelancing podcast listeners. To claim your 30 day free trial, just go to http://FreshBooks.com/double ​and enter DOUBLE YOUR FREELANCING in the “How Did You Hear About Us?” section.

Our thanks to Freshbooks for helping support the Double Your Freelancing podcast.

Resources and links:

Double Your Freelancing Academy

Week of the Website

Week of the Website – Website planning tool

Presence Agency

Kelsey Kreiling – Website

Kelsey Kreiling – LinkedIn

Kelsey Kreiling – Twitter

FreshBooks

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If you enjoy the Double Your Freelancing podcast, support us to keep it going!

  1. Subscribe on iTunes
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Here is what one loyal listener had to say about the Double Your Freelancing podcast:

Brennan is a champ. He always has actionable items to follow and his advice is spot on. With his help I’ve already snagged a new project at a rate 3X my original rate. I like his guests and they add more depth to the show.

Hopefully the fact that your show of support will keep the podcast going is reward enough for you. But we want to sweeten the deal for you even further:

After you’ve published your review, send an email to [email protected]. You’ll get an exclusive video from Double Your Freelancing Conference — James Clear's talk on Developing Better Work Habits — absolutely free. Click here to make it happen!

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