This is a cheat sheet that helps you quickly see many different ways to filter a leads list.

Use it when you’re planning a list strategy and want fast inspiration for what can be filtered “in the pond” vs what usually requires enrichment after import.

Use it to:

• Brainstorm ICP filtering angles
• Separate pre vs post filtering
• Pick simple “80/20” filters first
• Avoid blank-page strategy planning

Then run it to:

• Choose a few candidate filters
• Decide which step owns each filter
• Outline a first-pass filtering plan

Avoid / Do not:

• Treat this as a required checklist
• Chase “perfect” filtering over shipping
• Assume all filters are available everywhere

This is a cheat sheet for “economic fit” (ballerness): simple signals that suggest whether a lead can likely afford you.

Use it to:

• Choose a primary ballerness proxy
• Add a fallback / rescue proxy
• Remember the four universal signals
• Avoid over-trusting provider estimates

Then run it to:

• Filter obvious “too small” leads
• Keep “weird but promising” leads
• Decide what data to gather next

Avoid / Do not:

• Treat missing data as “small”
• Assume estimates are true facts
• Over-tighten filters too early

This is an AI assistant that helps you design scalable Google search queries for lead generation.

Use it when you want higher-density results (and less junk) by translating your niche/ICP into whitelist/blacklist rules and “footprints.”

Use it to:

• Clarify whitelist and blacklist rules
• Generate multiple query angles
• Add anti-footprint exclusions
• Avoid too-narrow long-tail queries
• Reduce obvious non-ICP clutter

Then run it to:

• Produce 2–4 query angles
• Draft 2–4 queries per angle
• Iterate based on first-page quality

Avoid / Do not:

• Assume “more operators” = better
• Build queries so narrow they don’t scale

This is an advanced database of “Themeplate Fragments” — reusable, modular pieces for each component of a cold email (openers, hooks, CTAs, etc.) derived from Zach scoring 100+ real messages.

Each fragment represents a specific way to achieve the strategic goal of a component, and can be combined with others (plus your lead magnet and ICP) to build complete Cold Email Themeplates.

Use it to:

• Brainstorm options for each part of an email
• Swap in better hooks, openers, or CTAs without rewriting everything
• Assemble new emails that still follow the Cold Email Scorecard rules
• Avoid blank-page syndrome when conceptualizing a new angle
• Translate insights from the “Cold Email Examples, Ranked” database into usable patterns

Avoid / Do not:

• Use this as your primary tool if you’re new to cold email
• Build from fragments without checking against the Scorecard and full Themeplates

This database contains “Themeplates” — thematic cold email templates that combine multiple proven fragments into ready-to-use structures for both initial outreach and followups.

Each Themeplate is designed as a starting point: you pick one that fits your strategy, then configure it for your ICP, lead magnet, and offer using the Themeplate Rewriter AI Assistant or your own sweet brain.

Use it to:

• Quickly choose a complete email pattern for a campaign
• Skip guessing which fragments work well together
• Separate Themeplates for first-touch vs followups via filters
• Plug Themeplates into the Master “Cold Outreach Campaign-Sending” SOP
• Pair with Themeplate Stacks for full multi-email sequences

Avoid / Do not:

• Over-customize before following the Scorecard rules
• Use this instead of Stacks when you want full campaign layouts

This is a curated database of real-world cold outreach emails, organized, scored, and annotated so you can see, at a reverse-engineered level, what makes them effective (or terrible).

Each entry includes the full email body, subject line, tags, preview renders, spam keyword output, and both component-level and email-wide scores based on the Cold Email Scorecard.

Use it to:

• Train your eye for strong openers and hooks
• See concrete examples of good and bad cold emails
• Filter by tags to find relevant patterns and formats
• Connect examples to Themeplates and Themeplate Fragments
• Get inspiration before writing or revising your own outreach

Then put it in action:

• Compare your drafts against scored examples
• Spot specific component weaknesses in your own emails
• Pull example-driven ideas into your templates and SOPs

This SOP walks through setting up and running a one‑off “proxy‑style” inbox placement test in Mailreach for a Google Workspace sending account.

It covers enabling 2‑Step Verification, creating an app password, connecting the inbox to Mailreach, sending your test email via the proxy address, and then forcing a one‑time automated test run.

You’ll also learn how to pick the right seed list type (professional vs all inboxes), rotate seed lists when doing multiple tests in a day, and pause the automated schedule so Mailreach doesn’t keep burning credits.

Use this after you’ve bought Mailreach credits and have a draft cold email ready to test, to see where it lands (inbox vs spam vs other folders) across a mix of Google Workspace and Office 365 seed accounts.

This is a concise SOP for purchasing one‑off spam test credits in Mailreach using the “Pay as you go” option.

It’s designed for students who want flexible, non‑expiring credits instead of a monthly subscription, and who need enough volume for iterative testing across multiple inboxes and copy versions.

Compared to Glockapps, Mailreach is much more cost‑effective for one‑off packs (roughly 100 tests for about what 20 tests cost at Glockapps), which makes it better suited for early‑stage deliverability work where you’re still dialing in campaigns and may need several rounds of testing.

The tradeoff is that Mailreach’s tooling and documentation are a bit rougher than Glockapps, but for pure “I need a bunch of reliable inbox placement tests without a recurring bill,” this credit‑buying flow is usually the better option.

This SOP walks you through the generic steps for buying cold email sending inboxes from any reputable reseller.

It covers what you must prep first (sending domains, separate registrar login, sending-platform account), what details to collect (headshot, name, passwords, inbox naming patterns), and what to specify on the order form (inboxes per domain, redirects, warmup, and logins to share).

Use it alongside the Cold Email Infra Providers Cheat Sheet and the Google Workspace account-type SOP to keep your infrastructure clean, safe, and easy to scale.

Run it each time you place an order so every new batch of inboxes is set up consistently and doesn’t break your main domain or sending stack.

This SOP shows you exactly how to log into the Google Admin console and verify what type of Google Workspace subscription your cold email inboxes are actually on.

Use it after buying infra from a reseller or bundled sending‑platform offer to make sure they gave you proper business‑grade accounts and not cheaper education or non‑profit accounts that can tank deliverability.

It includes example screenshots of “good” plans and a copy of Google’s official instructions so you can rerun the check any time, even if links or UI move around.

Pair it with the “Currently‑Approved Cold Email Inbox Infra Providers Cheat Sheet” when you’re picking and sanity‑checking providers.

This is a cheat sheet of currently-approved cold email inbox infrastructure providers (resellers) for 200KF students.

It summarizes what each provider offers—Google Workspace vs Office 365, minimum order sizes, DNS/sender-auth setup, redirects, warmup, pricing, and basic quirks.

Use it when you’re buying sending inboxes so you don’t waste time evaluating random sketchy providers or guessing who is legit.

Pair it with the “How To Tell If Your Google Workspace Account Is Professional” SOP to verify that any reseller actually gave you business-grade accounts.

This SOP walks you through setting up a separate, outreach-only Namecheap account and purchasing your cold email sending domains safely.

It covers why you should never buy sending domains in the same registrar account as your main website, and how to handle privacy, term length, and auto-renew settings.

Use it after you’ve chosen your sending domains, so you can buy them in a way that’s easy to share with CheapInboxes (or another inbox reseller) without risking your core business assets.

Then hand this off to a VA or partner as a repeatable execution checklist whenever you need more sending domains.

This lesson plus checklist helps you choose a dedicated cold email sending domain that looks legit, matches your brand, and keeps risk away from your main website domain.

It walks you through common ideation patterns, trusted vs sketchy TLDs, and simple naming tricks to generate options.

Use it before buying or wiring up sending domains so your outreach identity feels professional and doesn’t trigger extra spam scrutiny.

Then run the attached checklist to sanity-check your final choice before you hand it off to inbox setup and warmup.

This is a practical guide that maps four beginner‑friendly lead sources to when and how to use them.

Each card shows the primary lead‑finding style, a free micro‑scale experiment, and the paid path to scale.

Use it to:

• Pick your first “pond” quickly
• Follow a free‑to‑scale workflow
• Avoid mismatched sources for your ICP
• Decide Google vs Maps vs BuiltWith vs Store Leads

Avoid / Do not:

• Buy big datasets before a micro‑test
• Over‑optimize filters before manual validation
• Default to Maps for non‑local ICPs

This cheat sheet explains the five ways to find leads: firmographics, technographics, geographics, linguistics / semantics, and behavioral signals.

For each style it shows what it is, when to use it, concrete examples, and the easiest sources to start with.

Use it to:

• Pick a “pond” that fits your ICP
• Avoid wasting time on mismatched sources
• Map styles to beginner‑friendly sources

Avoid / Do not:

• Start with behavioral signals for first campaigns
• Over‑quantify ICP at this stage
• Buy datasets before testing manually

This lesson links to a custom GPT that helps you pick one practical problem your service can solve for your chosen niche.

It validates the choice so it’s clear, relevant, and findable via simple signals/proxies, then suggests where to source leads.

Use it before writing your first campaign.

Use it to:

• Pick one campaign‑ready problem fast
• Ensure it fits your service + niche
• Get signals/proxies and sourcing ideas

This lesson links to a custom GPT that helps you pick one “Lazy Niche” fast.

It uses a structured flow and a quick sanity check to ensure your choice is findable, has money, and fits your service.

Use it before mapping problems and writing your first campaigns.

Use it to:

• Break niche paralysis in ~10–15 minutes
• Pick one industry‑level niche (not a micro‑ICP)
• Keep momentum toward sending campaigns

This lesson provides a concise checklist to validate that your Lazy Problem is clear, relevant, and practical for cold outreach.

It mirrors the Lazy Problem Mapper GPT’s criteria and links to role‑based example sheets for “Niche ↔ Problem Fit” and “Just‑Right Specificity.”

Use it to:

• Validate problem ↔ offer fit fast
• Avoid commoditized “tasks masquerading as problems”
• Keep momentum toward sending the first campaign

It also has a couple reference example docs of how various freelancer types could assess themselves with the checklist.

This lesson provides a concise checklist to validate your Lazy Niche is “good enough to ship.”

It mirrors the Lazy Niche Picker GPT and the lesson’s checklist so you can move on fast.

Use it to:

• Break niche paralysis in ~10–15 minutes
• Avoid micro‑niching and “who want to …” intent wording
• Ensure findability, money, and service fit

This is a 5-part template for extracting content from client work you already did, so you never run out of content ideas.

Answer 5 prompts (Real Client + Problem, Why It Matters, High-Level Fix, Quick Value tip, Why DIY Is Hard) and turn those answers into paragraphs.

Each piece is valuable (gives away a real tip), relatable (real client situation), and naturally leads to a soft CTA without being pushy.

Useful for:

• Blog posts and case studies
• LinkedIn or social content
• Email newsletters
• Cold outreach followup (“Hey, thought of you, just wrote this…”)
• Video scripts for YouTube
• Any trust-building content

This is a custom ChatGPT assistant that helps you turn client work into trust-building content without spending hours writing.

You answer 5 questions about a recent client project (problem, why it mattered, how you fixed it, DIY tip, why hiring you is better), and the GPT writes a polished, conversational blog post or LinkedIn article for you.

It helps you build compelling CTAs by asking diagnostic questions about what’s hard/risky about DIY, then writes the soft CTA for you using natural language.

Use it to:

• Turn yesterday’s client work into this week’s content
• Create AI-proof content (your real client stories)
• Build trust markers for cold outreach
• Generate content without hiring a writer

This is a set of real-world $200KF freelancer profiles you’ll use as reference examples throughout the course.

Each profile shows how one student turned a commoditized skillset into a focused ClientForge stack, including niche, problem, offer, and “thermometer” type.

You’ll also see where they were before $200KF, what’s already validated in their funnel, and what they’re currently working on next.

Use it to:

• Model how to choose a niche and problem
• See examples of validated vs. WIP funnels
• Compare different thermometer types
• Ground the lessons in concrete case studies

This is an AI assistant lesson and setup guide that shows you how to use a pre-trained GPT (or roll your own) to improve your cold emails.

It knows the full $200KF cold email structure and scorecard, so it can both score your drafts and rewrite “themeplates” into ICP‑specific email versions.

Use it in Scoring Mode by pasting a WIP email, or in Themeplate Rewriting Mode by giving it the themeplate, a filled example, and your variable values.

Use it to:

• Turn themeplates into finished emails
• Get structured scorecard-based feedback
• Enforce $200KF cold email rules at scale
• Train VAs and team members on quality

This is a detailed scorecard and checklist to evaluate your cold emails before you send them.

It’s the master source of truth for “is this cold email good or bad.”

It walks you through grading each component of an email (opener, hook, substantiation, CTA, signoff, followups) plus email‑wide factors like readability, trust, personalization, and deliverability.

Use it to tighten copy, avoid spammy patterns, and systematically improve reply rates while staying value‑forward and non‑gross.

Common use cases:

• Audit draft cold emails
• Standardize team quality checks
• Train VAs or junior senders
• Debug underperforming campaigns

If you want to semi-automate this, the “AI Assistant: Email Scorer & Themeplate Rewriter” in the Tool Vault is trained on this scorecard.

This is an AI assistant pre-tuned to help you write, debug, and refactor Liquid syntax specifically for LeadTables.

It understands LeadTables’ company vs contact scopes, system vs custom fields, variable formats, and how data types behave at render time.

Use it when you’re building formulas, conditionals, or personalization logic and want safe type coercion, fewer silent bugs, and human‑readable templates you can ship quickly.

It also provides step‑by‑step SOPs for exporting column context so you always work from the exact schema in your current LeadTable.

Use it to:

• Generate new Liquid formulas from plain‑English prompts
• Debug broken or unreliable LeadTables formulas
• Safely compare text, numbers, dates, and booleans
• Design multi‑branch logic for cold outreach personalization
• Refactor messy snippets into readable, documented code
• Ask random-ass questions to about Liquid syntax