When you go from being a generalist — that is, a provider of some commodity service, like web design — to being a specialist, who solves a specific type of problem for a specific kind of client, three things almost always happen:
- You’re able to charge more.
- Your clients give you more creative latitude and freedom, and a lot more respect.
- It’s easier to close deals.
It all sounds great, right?
But hold on a second… “choosing a niche” is difficult. And it can be downright scary. For most of us, it will require stepping out of the comfort zone of anything goes, as long as I can do the work.
It requires a laser-focused approach to the way you describe yourself to others, write your website, set up your marketing, write your proposals, and so on. You end up no longer being able to simply hang up your shingle stating “Writer for sale, only $50 an hour” — instead, you need to come up with a value proposition that speaks to and solves a real need.