🎥 In This Video : Zach discusses the importance of personal branding and building authentic connections with clients. He shares his experiences running both a solo freelancing business and an agency,…

What if everything you’ve been told about positioning (or niching your business) was wrong? Or maybe not 100% wrong… but at least super risky and prone to failure, especially if you’re…

“Choosing a niche,” or coming up with strong business positioning, is one of the most difficult exercises for many of the freelancers I’ve worked with over the years. I think…

If I were to distill down every article, podcast episode, course, or what-have-you that I’ve ever created into a mission statement of sorts, I think it would be this: To turn…

(This is a guest post by Philip Morgan, a speaker at the upcoming Double Your Freelancing Conference. Don’t have your ticket yet? Buy your ticket while they’re still available and…

Cole tweeted a great followup question to Episode 23 of the podcast: https://twitter.com/colehooey/status/590999273048670208 Whenever any discussion around niching or breaking free of general purpose commodity work comes up around here, I…

When you go from being a generalist — that is, a provider of some commodity service, like web design — to being a specialist, who solves a specific type of…

You’ve probably heard that you should always be selling. It doesn’t matter if you’re sporting a suit and tie at a conference pre-party or chatting business with a fellow parent…

Should you abandon the broad highway of generalized freelancing and take the road less traveled? Should you restrict yourself to working with a particular type of client, who has a particular…

I want to talk about engagements today. Specifically, I want to talk about what our role as a high-value consultant is when working on client projects, and what makes the details…