Clay.com, When Used For Raw Leads

• At A Glance...

  • Tool URLhttps://clay.com
  • What is it?Clay.com is a "waterfall enrichment" tool, where you can get easily get aggregated enrichment data from a bunch of different tools. This review of it is NOT about when you use it for that; ONLY RE using it for raw leads.
  • Pros
    • You can get raw leads for free
    • Easy to use
    • Nice jumping off point to get raw leads to enrich elsewhere
  • Cons
    • Expensive for enrichment
    • Not sure about data quality

• Client types it is generally best for

  • Company Size?
    • Larger companies where an employee is your point of contact & key decision-maker
    • Smaller companies where the owner is your point of contact & key decision-maker
  • Primary Presence?
    • Online / Digital (SaaS, ecomm, course creators, agencies, etc)
    • Brick & Mortar (Gyms, retail stores, restaurants, construction, etc.)
  • Primary Monetization Style?
    • Products
    • Services

Other Info:

• Data Acquisition Style
  • Purchase (instant access - e.g. from broker)

• Data Quality🤷 Unknown

• Our Experience With This StrategyI've dabbled with it a little