🦸 $200k Freelancer — Main Course - Double Your Freelancing

🦸 $200k Freelancer — Main Course

By Zach Swinehart

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Course: 🥾 $200KF Onboarding / First Steps — START HERE!

Course Content

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👋 Welcome / Basic Training

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Welcome + What to Expect

The $200KF Roadmap We’ll Follow

The $200KF Freelancer Superpower in Action 💪🦸

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Why We Use Notion

Notion & Time Tracking Setup

Practice Exercise: Notion Relational Databases (Pizza Parlor)

Tool Setup Checkpoint

🏔️ PHASE 1: 💡 Ideate

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Audience Ideation / Brainstorm Core Training

Do Your “Experience Brain Dump” (With AI Help!)

Brainstorm Your Initial Audiences / Niches

Q&A: “Is My Niche Too Broad? (/Too Specific)”

“Is My Niche Idea Good?” — Niche Score Self-Evaluation

Feeling Stuck? Backup Audience Ideation Strategies (Optional)

Q&A for “Take Action: Brainstorm Initial Audiences”

Niche Ideation Mini-Checkpoint

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Problem Hypothesis Core Training

☝️ Important Note Before Brainstorming

Take Action: Problem Brainstorming

Q&A: Aligning with Problems as a Developer

Remember to Consider the “Problem Behind The Problem”

Q&A: “What to do if I’m currently doing fairly well, but solving a commoditized problem?” (Sergiu A.)

Q&A for “Take Action: Problem Brainstorming”

Q&A: “What if I can’t find a valuable problem to help with as a writer who’s not a copywriter?”

“Is My Problem Idea Good?” — Problem Score Self-Evaluation

Problem Hypothesis Mini-Checkpoint

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💘🧪 Solution Hypothesis: Core Training

Take Action: Attempts, Mistakes, & Opportunities Brainstorm

Q&A for “Attempts, Mistakes, & Opportunities Brainstorm”

Take Action: Curate Solution Ideas

Q&A for “Take Action: Solution Brainstorming”

“Is My Solution Idea Good?” — Solution Score Self-Evaluation

Solution Hypothesis Mini-Checkpoint

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Offer Hypothesis Core Training

Q&A for “Offer Hypothesis Core Training”

Take Action: Offer Brainstorming

Score The “Ease & Awesomeness” of Your Offers!

Take Action: Offer Hypothesis

“Is My Offer Idea Good?” — Offer Score Self-Evaluation

Q&A: Offer Scorecard feedback + offer delivery client dependence challenges (Virginie)

Q&A: How & When To Up-Skill + How To Minimize Wasted Time?

Q&A: Is a Service Offering With Slow Time to Results Bad?

Q&A: Offer Idea Overwhelm — How to choose one to roll with? (Ambika)

Offer Hypothesis Mini-Checkpoint

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ICP Hypothesis Core Training

ICP Qualification Criteria Core Training

Q&A for “ICP Qualification Criteria Core Training”

Take Action: ICP Qualifying Criteria Brainstorm

Q&A for “Take Action: ICP Qualifying Criteria Brainstorm”

Take Action: ICP Hypothesis

Q&A: Uncertainty About ICP ↔ Offer Fit (From Ambika B. – Copywriter)

“Is My ICP Good?” — ICP Score Self-Evaluation

Q&A: ICP Qualifying Criteria for Cart Abandonment Honing for Ecomm (with Vlad T.)

ICP Hypothesis Mini-Checkpoint

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Ideate Phase Final Self-Evaluation

Ideate Phase Checkpoint

Request a Review

Example Review for ICP: “SaaS companies with 10,000 users” (Carl A.)

Example Review for ICP: “Clinical Trial Management System SaaS” (Thaiane A.)

Example Review for ICP: “Pet ecommerce stores with at least 20,000 monthly website visitors” (Richard R.)

Reviewing Offer, Audience, Problem, and ICP (Virginie H.)

🏔️ PHASE 2: 💸 Validate

Roadmap Step 5: 🎣 Get Your Leads

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Welcome to List-Building 101!

List-Building Expectation-Setting

List-Building Basics

How to Evaluate “Ponds” & Create List Strategies

Watch Me: Creating A List Strategy with Similarweb

Bonus: Example of highly-effective “context-driven free personalization”

Want to Score Your Practice Exercises As You Go?

Practice Exercise: Similarweb List Strategy

Practice Exercise Reflection: Similarweb List Strategy

Practice Exercise: Crunchbase List Strategy

Watch Me: Crunchbase List Strategy

Practice Exercise Reflection: Crunchbase List Strategy

Practice Exercise: CrossFit Directory List Strategy

Watch Me: CrossFit Directory List Strategy

Practice Exercise Reflection: CrossFit Directory List Strategy

List Strategy Finalization 101

How To Create a “Container Sheet” for Your Leads

How To Create a “Scraping Brief”

How To Become A Spreadsheet Wizard

Watch Me: Creating a Leads Spreadsheet, Conditionals, and Scraping Brief

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List-Building 101 Final Self-Evaluation

Want to See a Great List-Building 101 Checkpoint? (Richard R. 🏆)

List-Building 101 Checkpoint

Ready to Request a Review? (List-Building 101)

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Welcome to List-Building Phase 1!

Download the List Strategy “Final Evaluation” Scorecard

Campaign Setup

Your Mission, Should You Choose To Accept It…

Pick Lead Sources (a.k.a. “Ponds”) To Explore

Do Some “Toe-Dip Exploration” of The Ponds

💡 Tip: Don’t Overcomplicate Your Personalization!

🍋‍🟩 Example Of What Your Emails & Personalization Will Eventually Look Like

Remember: Simulate. Don’t Formalize. (Yet!)

Expand Your Mind: Example of what’s possible using AI and Automation

I Changed My Mind… *DO* Get Contact Info & Emails Too.

Q&A: “What if I’m not sure if this list is maybe gonna suck???”

Q&A: “Is it worth getting the contact’s name from a pond if I can’t get the email too?”

Deep-Dive Pond Exploration

Separate “Lead Ingredient” Sourcing

Double-Check for ICP-Problem Fit

Bonus: What if my ICP doesn’t have my problem? (Virginie)

Calculate Your Estimated Cost Per Lead (CPL)

🖩 CPL Calculator

How To Optimize Your CPL

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List Strategy Final Self-Evaluation

List Strategy Checkpoint

Ready To Request A Review? (List Strategy)

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