🦸 $200k Freelancer — Main Course - Double Your Freelancing

Hello & Welcome! 3 Lessons

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Welcome + What to Expect

Why The Learning Format Change?

The $200KF Roadmap We’ll Follow

Core Tool Setup 4 Lessons

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Why We Use Notion

Notion & Time Tracking Setup

Practice Exercise: Notion Relational Databases (Pizza Parlor)

Tool Setup Checkpoint

Welcome to Phase 1: “💡 Ideate”

Roadmap Step 1: 👯🧠 Niche Brainstorm 9 Lessons

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Audience Ideation / Brainstorm Core Training

Q&A for “Audience Ideation / Brainstorm Core Training”

Do Your “Experience Brain Dump” (With AI Help!)

Brainstorm Your Initial Audiences / Niches

Q&A: “Is My Niche Too Broad? (/Too Specific)”

“Is My Niche Idea Good?” — Niche Score Self-Evaluation

Feeling Stuck? Backup Audience Ideation Strategies (Optional)

Q&A for “Take Action: Brainstorm Initial Audiences”

Niche Ideation Mini-Checkpoint

Roadmap Step 2: 😭🧪 Problem Hypothesis 12 Lessons

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Problem Hypothesis Core Training

☝️ Important Note Before Brainstorming

Take Action: Problem Brainstorming

Q&A: Aligning with Problems as a Developer

Remember to Consider the “Problem Behind The Problem”

Q&A: “What to do if I’m currently doing fairly well, but solving a commoditized problem?” (Sergiu A.)

Q&A for “Take Action: Problem Brainstorming”

Q&A: “What if I can’t find a valuable problem to help with as a writer who’s not a copywriter?”

Take Action: Problem Hypothesizing

“Is My Problem Idea Good?” — Problem Score Self-Evaluation

Q&A for “Take Action: Problem Hypothesizing”

Problem Hypothesis Mini-Checkpoint

Roadmap Step 3: 🎯🧪 Offer Hypothesis 14 Lessons

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Offer Hypothesis Core Training

Q&A for “Offer Hypothesis Core Training”

Take Action: Solution Brainstorming

“Is My Solution Idea Good?” — Solution Score Self-Evaluation

Q&A for “Take Action: Solution Brainstorming”

Take Action: Offer Brainstorming

Score The “Ease & Awesomeness” of Your Offers!

Take Action: Offer Hypothesis

“Is My Offer Idea Good?” — Offer Score Self-Evaluation

Q&A: Offer Scorecard feedback + offer delivery client dependence challenges (Virginie)

Q&A: How & When To Up-Skill + How To Minimize Wasted Time?

Q&A: Is a Service Offering With Slow Time to Results Bad?

Q&A: Offer Idea Overwhelm — How to choose one to roll with? (Ambika)

Offer Hypothesis Mini-Checkpoint

Roadmap Step 4: 🦹‍♀️🧪 Ideal Client Profile (ICP) Hypothesis 10 Lessons

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ICP Hypothesis Core Training

ICP Qualification Criteria Core Training

Q&A for “ICP Qualification Criteria Core Training”

Take Action: ICP Qualifying Criteria Brainstorm

Q&A for “Take Action: ICP Qualifying Criteria Brainstorm”

Take Action: ICP Hypothesis

Q&A: Uncertainty About ICP ↔ Offer Fit (From Ambika B. – Copywriter)

“Is My ICP Good?” — ICP Score Self-Evaluation

Q&A: ICP Qualifying Criteria for Cart Abandonment Honing for Ecomm (with Vlad T.)

ICP Hypothesis Mini-Checkpoint

✨ Watch Me: Walk Through 🧙‍♂️ MY Business’ “Phase 1 Stack” & ICP Iterations So Far (👯,😭,💘,🎯,🦹)

💡 Ideate Phase Checkpoint 7 Lessons

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Ideate Phase Final Self-Evaluation

Ideate Phase Checkpoint

Request a Review

Example Review for ICP: “SaaS companies with 10,000 users” (Carl A.)

Example Review for ICP: “Clinical Trial Management System SaaS” (Thaiane A.)

Example Review for ICP: “Pet ecommerce stores with at least 20,000 monthly website visitors” (Richard R.)

Reviewing Offer, Audience, Problem, and ICP (Virginie H.)

Welcome to Phase 2: “💸 Validate”

Welcome to Roadmap Step 5: 🎣 Get Your Leads

List-Building 101: Learn List-Building 22 Lessons | 2 Quizzes

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Welcome to List-Building 101!

List-Building Expectation-Setting

List-Building Basics

Quiz — List-Building Basics

How to Evaluate “Ponds” & Create List Strategies

Quiz — Pond Evaluation & List Strategy

Watch Me: Creating A List Strategy with Similarweb

Bonus: Example of highly-effective “context-driven free personalization”

Want to Score Your Practice Exercises As You Go?

Practice Exercise: Similarweb List Strategy

Practice Exercise Reflection: Similarweb List Strategy

Practice Exercise: Crunchbase List Strategy

Watch Me: Crunchbase List Strategy

Practice Exercise Reflection: Crunchbase List Strategy

Practice Exercise: CrossFit Directory List Strategy

Watch Me: CrossFit Directory List Strategy

Practice Exercise Reflection: CrossFit Directory List Strategy

List Strategy Finalization 101

How To Create a “Container Sheet” for Your Leads

How To Create a “Scraping Brief”

How To Become A Spreadsheet Wizard

Watch Me: Creating a Leads Spreadsheet, Conditionals, and Scraping Brief

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List-Building 101 Checkpoint 4 Lessons

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List-Building 101 Final Self-Evaluation

Want to See a Great List-Building 101 Checkpoint? (Richard R. 🏆)

List-Building 101 Checkpoint

Ready to Request a Review? (List-Building 101)

🎣🧠 Create Your “List Strategy” (List-Building Phase 1) 21 Lessons

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Welcome to List-Building Phase 1!

Download the List Strategy “Final Evaluation” Scorecard

Campaign Setup

Your Mission, Should You Choose To Accept It…

Pick Lead Sources (a.k.a. “Ponds”) To Explore

Do Some “Toe-Dip Exploration” of The Ponds

💡 Tip: Don’t Overcomplicate Your Personalization!

🍋‍🟩 Example Of What Your Emails & Personalization Will Eventually Look Like

Remember: Simulate. Don’t Formalize. (Yet!)

Expand Your Mind: Example of what’s possible using AI and Automation

I Changed My Mind… *DO* Get Contact Info & Emails Too.

Q&A: “What if I’m not sure if this list is maybe gonna suck???”

Q&A: “Is it worth getting the contact’s name from a pond if I can’t get the email too?”

Deep-Dive Pond Exploration

Separate “Lead Ingredient” Sourcing

Double-Check for ICP-Problem Fit

Bonus: What if my ICP doesn’t have my problem? (Virginie)

Calculate Your Estimated Cost Per Lead (CPL)

🖩 CPL Calculator

How To Optimize Your CPL

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List Strategy Checkpoint 3 Lessons

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List Strategy Final Self-Evaluation

List Strategy Checkpoint

Ready To Request A Review? (List Strategy)

🎣🗄️ Gather Your List’s “Core 4 Ingredients” (List-Building Phase 2 of 3) 26 Lessons

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Welcome to List-Building Phase 2!

Update Your Leads Container GSheet Template (If Necessary)

Ensure Your Notion 📮 Campaign Planner Template is v1.2+

Watch Me Set Up My Workspace (Phase 2A)

Ensure Backup Contact Data Setup Is In Place (If Necessary)

How to Handle Multiple “List Fragments”

How the “Lead-Gathering Loop” in the List-Building SOP Works

How To Decide How Many Leads To Gather From A “List Fragment”

How to Handle Low Lead Volume

How To Find Prerequisite Training Info For Your Strategy

How To Dedupe Your Working Sheet(s) Before Merging

How To Merge Data, Clean Up, & Dedupe An In-Progress List

How To Gather Leads For a List Fragment

How To Manage Fear When Paying For Your Leads

Watch Me Gather My Leads (Phase 2B)

How to “Think Modularly” About Your List Strategy To Achieve Scale

Templates + Training: How I’m Staying Organized with 5-Fragment Lists (+ “Enrichment In → Out” GSheet Template)

Side-Quest-Watch-Me: Scraping Course Creator Leads From Google(!!) Via Make Automation & Apify ($0.11 Total Post-Finalization CPL)

How To Decide How Many Leads To Finalize

How To Test Your Personalization Data

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Core 4 Lead-Gathering Checkpoint (List-Building Phase 2 of 3) 3 Lessons

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”Core 4 Lead-Gathering” Final Self-Evaluation

Core 4 Lead-Gathering Checkpoint

Ready to Request A Review? (Core 4 Lead-Gathering)

🎣🏆 Finalize Your List (List-Building Phase 3) 31 Lessons

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Welcome to List-Building Phase 3!

How to Make Sure Your GSheet Template is Up To Date

Why A Lead Finalization Process is Non-Negotiable

Watch Me Show How My List Strategy Has Evolved Since Phase 2’s Watch Me’s

How The List Finalization Process Flows

How Snov.io Works For Getting Contact Info

How to Create Your “Target Decision-Maker Hierarchy”

Watch Me ‘Splain My 🧙‍♂️ CW Decision-Maker Hierarchy

How To Dupe & Configure The Contact-Info-Finding SOP Templates

How To Test & Finalize Your Decision-Maker Hierarchy

How To Follow The 🫑 Snov Prospect-Finding SOP (You Can Share This With Your VA!)

How To Follow The 🌶️ Advanced Contact-Info-Finding SOP (You Can Share This With Your VA!)

Watch Me Adjust My Email-Gathering SOP Based on Testing It

How To Plan Your Contact-Info-Gathering Approach

How The Flow Changes If You Got Some Contact Data For Free

How To Decide How Many Contacts Per Company To Gather

Watch Me ‘Splain My Contact-Info-Gathering Approach

How To Dupe Out A Working Sheet For Getting Contact Info

Watch Me Create A New Working Sheet For My Contact-Info-Finding Automation

How To Actually Go Get Your Contact Info

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List Finalization Checkpoint (List-Building Phase 3 of 3) 2 Lessons

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List Finalization Checklist

List Finalization Checkpoint

Welcome to Roadmap Step 6: 📮 Send Your Cold Outreach Campaigns

🦸 $200k Freelancer — Main Course

Ruh roh!

Missing Prerequisites

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