The Blueprint

By Brennan Dunn

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$997
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Intro / Overview:
Course Overview 5 Lessons
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Reference & Resources 2 Lessons
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Hypothesize:
Your Positioning Statement 6 Lessons
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Writing Your Internal Manifesto 2 Lessons
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Connect, Refine, Validate:
Develop a Validation Plan 1 Lesson
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The Trojan Horse Podcast 4 Lessons
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Talk to Humans (Yes, Real, Live Humans) 1 Lesson
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Formalize:
Creating A Marketable Document 4 Lessons
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Shipping Your Service Offering 8 Lessons
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Creating A Content Arsenal 4 Lessons
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Shipping Your Freebie Offering 5 Lessons
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Promote:
Filling Your Pipeline 10 Lessons
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Nurture & Scale:
Nudging The 98% 6 Lessons
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Scale — The View From 10,000 Feet 4 Lessons
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